ADVANCE - Key Persons
Job Titles:
- Member of the Group Senior Management Team
- Executive Director of Orient Escape Travel Sdn Bhd / Chief Executive Officer of Synergy Tours Sdn Bhd
Ms Cheah Ping Huey joined the Travel and Tours Division of Advance Synergy Berhad in 2004 and was appointed the Executive Director of Orient Escape Travel Sdn Bhd on 12 April 2007. Since joining the Group, she has held several positions in the Group including the current positions.
With over 20 years' working experience, Ping Huey has served at management level in various international hotels including Guoman Hotels Group and Nikko Hotel.
Upon graduating from Stamford College with a Diploma in Business Administration in early 90's, she began her career as a Banquet Sales Secretary in Istana Hotel. She accumulated her experience in sales as a Sales Executive and worked her way up the corporate ladder while studying Hotel Management Diploma Course. She was awarded the Youngest Director of Sales, Corporate Division by Nikko Hotel in 2000 and Most Outstanding Sales Achievement in 2001. Her other accomplishments include spearheading the hotels pre-opening Sales & Marketing Team of Guoman Hotels Group in Port Dickson and Hanoi.
In 2002, Ping Huey took on a new challenge and joined the travel industry. She was appointed as General Manager in a Japanese- owned travel agency, Intersect Travel and Tour Sdn Bhd. Her acute insight and quick execution was quickly noted and in 2004, she was appointed the General Manager of Orient Escape Travel Sdn Bhd, a subsidiary of Advance Synergy Berhad and has since grown the company into one of the leading travel agency in Malaysia. In 2007, she was promoted to her current position as the Executive Director of Orient Escape Travel Sdn Bhd. Ping Huey was appointed the Chief Executive Officer of Synergy Tours Sdn Bhd on 1 January 2016.
Job Titles:
- Independent Non - Executive Director
Job Titles:
- Independent Non - Executive Director
Job Titles:
- Independent Non - Executive Director
Job Titles:
- Member of the Board of Directors
- Group Executive Director of Captii Limited / Chair of Paydee Sdn Bhd and Qurex Sdn Bhd
Job Titles:
- Member of the Group Senior Management Team
- Chief Executive Officer of Paydee Sdn Bhd / Executive Director of Qurex Sdn Bhd
- Executive Director and Chief Executive Officer of Qurex Sdn Bhd
Mr Cheah Foo Choong (Darren) was appointed as Executive Director and Chief Executive Officer of Qurex Sdn Bhd ("Qurex") in August 2019. He joined Qurex in August 2018 as General Manager of Business Development. He was also serving as Head of Merchant Business for Paydee Sdn Bhd ("Paydee") since August 2018, and was appointed as Director of Paydee in December 2019 and subsequently he was redesignated as Executive Director on 28 October 2020 and Chief Executive Officer on 23 December 2020.
Job Titles:
- Member of the BOARD of DIRECTORS
- Member of the Group Senior Management Team
- Associate Member of the Institute of Chartered Accountants in Englan
- Chief Operating Officer - Asset Development of Advance Synergy Berhad / Executive Director / Chief Operating Officer of Advance Synergy Realty Sdn Bhd
- Executive Director / Chief Operating Officer of Advance Synergy Realty Sdn Bhd
Mr Sng Ngiap Koon was appointed the Executive Director/Chief Operating Officer of Advance Synergy Realty Sdn Bhd on 14 July 2007 and the Chief Operating Officer - Asset Development of Advance Synergy Berhad on 28 September 2012.
Ngiap Koon is an Associate Member of the Institute of Chartered Accountants in England and Wales.
Prior to 1984, he was working in London, England. Between 1984 to 1985, he was the Group Accountant of Innovest Berhad. He joined Advance Synergy Berhad in 1986 as the Group Accountant. In 1987, he was appointed the Group Financial Controller of Advance Synergy Berhad. Prior to his appointment as the Executive Director of Advance Synergy Berhad in 2003 till 2006, he held the positions of Senior Group General Manager and Company Secretary. He was also a Director of Advance Synergy Berhad from 1988 to early 1991.
Ngiap Koon currently sits on the Board of various subsidiaries of Advance Synergy Berhad including Cherating Holiday Villa Berhad, which is a non-listed public company.
He does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has he any conflict of interest with Advance Synergy Berhad. He has no convictions for any offences within the past 5 years and no public sanction or penalty imposed on him by the relevant regulatory bodies during the financial year.
Job Titles:
- Member of the Group Senior Management Team
- Group Executive Chair of Captii Limited
Mr Wong Tze Leng was appointed the Group Executive Chair of Captii Limited, a 58.3%-owned subsidiary of Advance Synergy Berhad which is listed on the Singapore Exchange Securities Trading Limited, on 10 August 2010. He previously served as Group Chief Executive Officer of Captii Limited, a position he held since 22 December 2002 until his appointment as Executive Chair.
Tze Leng has over 30 years' experience in the information technology industry, with specific expertise in the telecommunications sector. He started his career in 1988 as an Engineer in the Singapore Institute of Standards & Industrial Research's design and development centre. He gained specialised expertise in computer telephony technology when he joined Federal Computer Services Pte Ltd in 1990 as a Software Engineer and later progressed to the position of Software Manager.
In 1993, he joined Dialogic as an Applications Engineer and was later promoted to the position of Business Development Director for the Asia Pacific region. During his career with Dialogic, he established a close rapport and working relationship with numerous IT companies and telcos in the Asia Pacific region. In 1998, he left Dialogic and founded the Captii Limited Group.
Tze Leng graduated from Monash University, Victoria, Australia, with a Bachelor's degree in Computer Science in 1985 and subsequently obtained a Bachelor's degree in Electrical and Electronic Engineering in 1987 from the same university.
Tze Leng also sits on the Board of various private limited companies including subsidiaries of Advance Synergy Berhad. He does not hold any directorship in other public companies.
He does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has he any conflict of interest with Advance Synergy Berhad, save for his substantial shareholding in Captii Limited. He has no convictions for any offences within the past 5 years and no public sanction or penalty imposed on him by the relevant regulatory bodies during the financial year.
Job Titles:
- Member of the BOARD of DIRECTORS
- Member of the Group Senior Management Team
- Financial Controller of Advance Synergy Capital Sdn Bhd
- General Manager - Corporate Services of Advance Synergy Berhad / Financial Controller of Advance Synergy Capital Sdn Bhd / Managing Director of Aviva Master Coach Technology Sdn Bhd
- Member of the Malaysian Institute of Accountants
Mr Yap Chee Kong was appointed as a Financial Controller of Advance Synergy Capital Sdn Bhd on October 2001 and General Manager - Corporate Services of Advance Synergy Berhad on 28 September 2012. He was appointed as the Managing Director of Aviva Master Coach Technology Sdn Bhd on 27 March 2017.
He is a qualified accountant by training and prior to joining Advance Synergy Capital Sdn Bhd, he was an audit manager with PricewaterhouseCoopers. During his time with PricewaterhouseCoopers, he gained extensive experience in auditing where he held a portfolio of public listed companies involved in diverse range of industries, which included financial institutions and stock broking companies. He also has experience in financial advisory work and was actively involved in due diligence review, technical research, training and recruitment. He was also involved in special audit and special business approval certification of stock broking companies.
He also sits on the Board of various subsidiaries and an associate company of Advance Synergy Berhad. He does not hold any directorship in public companies.
Chee Kong is a member of the Malaysian Institute of Accountants and a fellow member of the Association of Chartered Certified Accountants, England.
He does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has he any conflict of interest with Advance Synergy Berhad. He has no convictions for any offences within the past 5 years and no public sanction or penalty imposed on him by the relevant regulatory bodies during the financial year.
Job Titles:
- Non - Independent Non - Executive Director
- Chief Executive Officer of Metroprime Corporation Sdn Bhd / Director of Osteria Gamberoni Sdn Bhd
Job Titles:
- Member of the BOARD of DIRECTORS
- Non - Independent Non - Executive Director
- Member of the Nomination Audit Committee of Advance Synergy Berhad
- Non - Independent Non - Executive Director of Advance Synergy Berhad
Ms Chew Lee Fong is a Non-Independent Non-Executive Director of Advance Synergy Berhad. She was appointed to the Board on 31 October 2023.
Lee Fong is a member of the Nomination Audit Committee of Advance Synergy Berhad.
She does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has she any conflict of interest with Advance Synergy Berhad. She has no convictions for any offences within the past 5 years and no public sanction or penalty imposed by the relevant regulatory bodies during the financial year.
Job Titles:
- Member of the Group Senior Management Team
- Jayasuriya Is the Principal of Pusat Bahasa the Language House ( "TLH" ), the Education Unit of Advance Synergy Berhad
Patricia brings almost four decades of experience in education both in Malaysia and Hong Kong to TLH.
A psychology graduate of the University of Manchester, Patricia went on to take a postgraduate qualification in business administration from Cranfield University. She has both professional and academic qualifications in Teaching of English as a Second Language and has successfully completed the American Hotel and Lodging Institute's Certified Hospitality Educator programme.
Patricia takes a hands-on approach in management and is passionate about maintaining quality in education especially in teaching standards and curricular.
Patricia does not hold any directorship in public companies.
She does not have any family relationship with any director and/or major shareholder of Advance Synergy Berhad, nor has she any conflict of interest with Advance Synergy Berhad. She has no convictions for any offences within the past 5 years and no public sanction or penalty imposed on her by the relevant regulatory bodies during the financial year.
Job Titles:
- Member of the Board of Directors
- Group Chair