The Athens-Limestone Association of REALTORS (ALAR) was established under the name Athens Board of REALTORS, with the National Association of REALTORS charter issued on May 15, 1969. The name change from Athens Board of REALTORS to the Athens-Limestone Association of REALTORS was made to more accurately describe the area served, and was approved by the National Association of REALTORS in December, 2003.