ATHENA BRAND

Our goal is always to deliver findings in a way that creates maximum organizational alignment and buy-in, and leadsto faster decision-making. So out studies always begin withan impact planning phase, in which we interview keystakeholders to really understand the business problem, and to discover what approach will best support the internalization and activation of insights... We have deep experience in fielding global studies, and area member agency of Think Global Qualitative, an international network of senior Qualitative Consultants, providing local expertise in markets around the world. We leverage this network to deliver better insights than clients typically get with the big research agencies, who tend to employ junior researchers on global studies... A marketing research and strategy firm specializing in brand communications | Focus groups |Ethnography | UX Research | Semiotic analysis

Primary location: Toronto Canada