BEIN LEAN

To preface the explanation of Agglu, it should be noted that Agglu's services are broken into two segments: (1) for merchants and those that consult and/or buy media for merchants: a deal distributor recommendation and insights platform and (2) for deal distributors: a merchant acquisition channel. For the purposes of the lean startup, I will focus on the development and maturation of the merchant solution. My strategy is to initially develop and grow the merchant solution to gain a valuable dataset of merchants to present to deal distributors or to create a baseline to transform the service as a tool for marketing consultants... The daily deal industry is currently structured to fuel to the rapid growth of the deal distributors. Massive revenues are realized by distributors at the expense of merchant profits. Merchants lack the knowledge and the collective bargaining ability to change the merchant terms with distributors and choose between the ever increasing number of deal..