CONFECTIONERY BTW

Established in 2006, Be treatwise® is a confectionery industry initiative designed to provide consumers with information to help explain the place that confectionery has, as a treat food, that can be enjoyed as part of a balanced diet and active lifestyle... The Be treatwise® logo provides a visual cue on the front of confectionery packs to remind consumers that confectionery is a treat. With its logo and tagline, ‘Enjoy a balanced diet', Be treatwise® helps consumers to understand the importance of eating treats in moderation... Be treatwise® is a registered trade mark in Australia owned by the Confectionery Trust, a special purpose trust established in 2012 by The Australian Industry Group (Ai Group) to maintain the trade mark and the website on behalf of the Australian confectionery industry and consumers.

Also known as: Confectionery BTW Pty Ltd

Primary location: Melbourne Australia