BIG PIC PR - Key Persons


Amy Cunha - President

Job Titles:
  • President
  • Expert PR
Amy Cunha is an expert PR strategist for consumer lifestyle brands. Amy brings twenty years experience in public relations and branding to her PR clientele. She launched BigPicture PR in 2004. Specializing in global and national public relations campaigns, Amy's expertise comes from building and launching hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health/wellness, beauty and consumer tech. Amy delivers results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, bloggers and consumers, in turn maximizing publicity, exposure and sales for her clients.

Paula Alvarez

Job Titles:
  • Partner
Paula has over a decade of managing the reputations of clients and creating top-of-mind awareness for a broad range of national and international business-to-business companies in the fields of consumer lifestyle, technology, professional services and financial services. A skilled public relations practitioner with an in-depth knowledge of the media, Paula has a proven track record for garnering attention for her clients in the international, national, local, and vertical media outlets. A passionate entrepreneur and problem-solver Paula is always seeking new ideas and new approaches in providing creative, responsive client service.