BIOCONTINUUM GROUP

I founded The BioContinuum Group in 1993 after 15 years in healthcare advertising, communications, and medical education. In 1993 my vision was clear, determine objectives, identify communications and educational strategies, and match them to tactical programs that change behavior and improve patient care. And sell some products. That vision remains valid, what has changed are the tactics. Social media, the Internet, patient engagement, digital marketing, etc are powerful communication tools that created a new and dynamic market place where simply having a strategy is not enough. Over the years The BioContinuum Group focused on incorporating principles of adult learning into our work in medical education, marketing, promotion, etc. It worked well... In 1993 I founded The BioContinuum Group, Inc. (BCG). Our mission, develop healthcare advertising, marketing, medical education, and strategic planning for clients to aid in brand awareness. Four years ago in response to a personal tragedy..