RANDSTAD DIGITAL - Key Persons
Job Titles:
- Director, Marketing Operations Consulting
Amy Strickland is a seasoned builder, leader, and transformer of high-performing in-house marketing operations and creative operations teams. She has served companies from Fortune #1 to pre-IPO startup in a broad range of industries from high-end apparel retail to warehouse club retail, and from digital recording to app-based delivery tech. Amy has deep experience building processes and bridges to achieve truly efficient and customer-centric omnichannel marketing. She has partnered with chief marketing executives to deliver material improvements in speed to market, cost structure, and employee and stakeholder satisfaction. Amy is an active member of the operations community, a mentor to many up-and-coming operations leaders, and a regular speaker at operations events and podcasts.
Angela brings more than two decades of versatile marketing, operations and creative experience to the table. She is widely known as a highly organized and efficiency-focused business planning professional with a knack for identifying operational gaps and foundational strategies - and streamlining team and workflow processes, cultivating partnership practices, aligning flexible organizational structure and roles for growth, and implementing reporting and metrics strategy - all to drive cost savings, creating overall sustainable solutions for an organization.
When she's not focusing on operational efficiency, Angela loves spending time at the beach on any continent she can travel to, where she has been often been seen with camera (remember those?) or paintbrush in hand - relaxing and channeling the likes of Monet, Roig and Liebovitz as an artist and accomplished photographer.
Jackie, a 13-year veteran of Cella, serves as Global Head bringing digital talent, global capacity and solutions to our clients. She is well known for her deep understanding of the industry, strategic vision and commitment to delivering exceptional client experiences. Prior to her appointment as Global Head of Cella in 2023, Jackie was Cella's Senior Vice President and led the managed in-house agency business, recruiting function and corporate departments. Most recently, she played a key role in Cella's sale to Randstad in September 2021 and subsequently led the successful integration into our new parent company. Jackie was included in Staffing Industry Analysts' 2021 "Global Power 150 - Women in Staffing" list in recognition of her success in the industry.
When Jackie came to Cella in 2010, she built and led the new consulting practice and quickly developed a first-in-kind training for in-house agency leaders, launched our hosted networking events and spearheaded the introduction of Cella's In-House Creative Industry Report. Based on findings from our annual benchmarking surveys, the Report has become the standard for the industry.
At home in Maryland with her husband Joe and three young sons, Jackie cheers for the Terps as a loyal University of Maryland alumna. She's also one of those Peloton fanatics, and she always finds time to enjoy watching her boys play any number of sports (though lacrosse is her favorite to watch), play tennis and hitting the slopes with her family.
Job Titles:
- Vice President, Marketing
- Cella 's Vice President of Marketing
Cella's Vice President of Marketing, Karissa Sachs, has led an impactful career that spans more than 22 years in the staffing industry. Her nimble approach to building effective recruitment marketing solutions has enabled her to lead organizational success in a staffing landscape that is continuously evolving. Karissa has extensive experience designing, building and executing digital marketing and talent acquisition strategies with a high level of success and innovation. She is committed to creating a culture of collaboration and innovative thinking across all levels to solve business challenges and propel revenue growth.
Outside of work, Karissa loves spending time with her teenaged daughter, her husband and her two pit bulls. She loves to travel, and her top 5 travel destinations include Austria; Santorini, Greece; Israel; Kauai, Hawaii; and Costa Rica.
As one of Cella's Senior Consultants, Mark brings experience of having a diverse creative background beginning as a product designer in manufacturing before moving into the agency world as a brand designer / strategist with focus on corporate identity systems, product packaging and environmental / experience design. There's even a couple of airports he developed the signage wayfinding systems for. Passionate about design, Mark realized the gap in creative business acumen in the industry so undertook an MBA Design Management to drive the business of design as a strategic tool in companies. It was at this point that he transitioned from the agency world to in-house creative agency management - leading at a global level in software and consumer packaged goods industries. This included building and managing for 5 years, a global creative resource in India for General Mills, within a Marketing Shared Services organization. While at General Mills, Mark was instrumental in re-tooling their packaging creative processes to reduce time-to-market by 40%. He was also a core team member of their Innovation Speed initiative to identify and bring new products to market faster leveraging design thinking and accelerated processes in combination with Marketing and Consumer Insights.
Creativity is not just all work for Mark, who keeps the juices flowing with his large collection of brand icons mixed with a growing collection of vintage music posters and the occasional pastel drawing. Otherwise he is on watch out for a gator to appear in his new Orlando back yard.
Job Titles:
- Cella 's Vice President, Managed Services
- Vice President, Managed Services
- Vice President, Managed Services / Rob
Cella's Vice President, Managed Services Pam Orlando Zanni is an in-house creative veteran who has lead creative operations for four of the world's most iconic retail brands: Walgreens, Walmart/Sam's Club, The Home Depot, and CVS Health. Creating, refining and building organizational structures and systems to meet business needs and produce award-winning creative output is a mainstay of Pam's playbook.
Rob is an energetic, informed and innovative sales leader with a heavy focus on technology and customer experience. With deep roots in digital, marketing and creative, Rob has championed change throughout the digital revolution, bolstering his clients' abilities to transform their companies ahead of the competition. As our Vice President of Sales, he enjoys working closely with organizations of all sizes, and leaders at all levels, to explore ways to help them best develop and execute strategic marketing initiatives. Rob has had the distinguished opportunity to work with some of the world's most recognized brands, inventive leaders, and talented marketing minds over the course of his career. He parlays these experiences into valuable insights that he shares with Cella clients and his sales team.
When he's not working, Rob can usually be found shuttling three active daughters between gymnastics, volleyball, lacrosse, softball, field hockey and more! His wife of 20 years thinks he's the funniest person on the planet (according to him). He's also a huge Mets fan, terrible golfer and avid runner.
Job Titles:
- Managing Director, Consulting
- Vice President / Managing Director, Consulting
Cella's VP | Managing Director, Consulting Sophy, is a hands-on team builder and trusted collaborator with a reputation for forming and energizing world-class teams, forging solid client relationships and cultivating strategic alliances with partners, vendors and colleagues. She is a process efficiency expert, a change manager and a turnaround operations specialist who finds workable solutions for companies in need of operational excellence and financial control. To successfully create and drive process to deliver exponential revenue and profit contributions, Sophy has developed an expertise in generating and implementing continuous process improvement methodologies.
Job Titles:
- Director, Creative Operations Consulting
Cella Consultant Sue Wolski leads the Creative Operations Consulting practice at Cella.
She is an innovative and accomplished Creative Services Marketing Executive. She has built and developed best-in-class marketing and creative services teams and led operations in both agency and in-house corporate environments. Sue supports Fortune 500 marketing and creative leaders in assessing current state operations, developing strategic plans and financial models to evolve and future proof the in-house agency, and in implementing change. She has extensive experience designing and coaching effective and thriving organizations and work processes that deliver high quality creative products.
Job Titles:
- Vice President, Talent Delivery
Tim has more than two decades of staffing experience and expertise-in the creative, marketing and digital fields-and is one of our company's most valuable performers. Whether working directly with talent and clients or in leadership positions, Tim's drive and focus have generated respect from the people he's served. He spent his first decade at Cella as a Recruiter in the D.C. metropolitan area and NY/NJ, where he was responsible for opening the Cella office there. The last 10 years have been a mixture of operations, business analytics, customer relationship management (CRM)/applicant tracking system (ATS) implementation and overseeing the Delivery team for our National business unit. Presently, Tim devotes his energies to leading the entire Talent Recruitment and Delivery operation for Cella.
How does he manage to juggle all this? Let's just say more than a little magic may be involved, which is why you might bump into Tim at one of the Walt Disney World parks that he, his wife and two boys enjoy visiting several times a year. You can also find Tim working on belt loops and patches for his resident Cub Scouts, who apparently both got their dad's high-achiever gene.