BONNIE POWERS

I dig in with you to understand the challenges you're facing, asking the right questions of the business and grounding our work in an understanding of human behavior with all of its personal nuances and cultural influences. We assess the stories already in the marketplace and find your brand's ownable whitespace. It's not linear or static. And it takes brave thinking to fuel imagination. The goal is to uncover that just right brand strategy and brand idea and with a team of creatives, craft a personality that helps it transcend and have ripple effects in its category. I'm also a connector and can help with agency search, reviews and stewarding the process of aligning with new creative agencies... I work on a project-by-project fee or retainer basis. For large branding and creative projects, I work with a network of thoughtfully vetted strategists, creatives, marketers, developers and other innovative talent. We provide seamless agency services and capabilities... My passion lies in..