BOYES PUBLIC RELATIONS - Key Persons

Job Titles:

• Consulting Strategic Director

Peter has over 30 years extensive global experience in strategic communications counsel and has worked with some of the largest brands in New Zealand and the rest of the world, including Danone Nutricia, Pfizer Pharmaceuticals, Fonterra Global Ingredients, GlaxoSmithKline, Novartis, Audi, IBM and the National Westminster Bank as well as locally important organisations such as Business Mentors New Zealand, Pharmacy Brands (Life Pharmacy and Care Chemist), Lumino The Dentist, NZ Airline Pilots' Association, NZ Chiropractors' Association, American International Insurance, Sovereign Insurance and Wiri Oil Services Limited. He has also helped a number of smaller businesses find success, such as Pitango, HouseHold Linens, Camelspace, Intrabeam and the Howick Little Theatre. Peter has been regional chairman of the Public Relations Institute of New Zealand, served on the examining board of the Accreditation in Public Relations (APR) qualification and is an award winning specialist journalist as well as a brand communications expert. He is an experienced business mentor and advises SMEs on brand development, marketing and communications.