BRC - Key Persons


David Oglesby - CIO

Job Titles:
  • IT Director
David began his career with Baxter Research Center as a programmer analyst in 2000. Now as IT Director, David is excited to continue leveraging his knowledge of how clients successfully use BRC reporting to grow their businesses.

Jodie Cook Redwood

Job Titles:
  • Business Development
Jodie is uniquely positioned to lead BRC's Business Development efforts. As a seasoned media sales rep, she has extensive experience using Baxter reports to build stronger relationships with advertisers while helping drive LBM Journal from a small startup into the #1 brand in its market.

Julie Kennedy

Job Titles:
  • Creative Director
After working for several design and marketing firms, Julie joined the BRC team in 2000. A graduate of U.C. Berkeley with a degree in Social Sciences and Marketing, she enjoys the challenge of turning raw data into something visually appealing, understandable, and informative.

Rick Schumacher - CEO, President

Job Titles:
  • CEO
  • President
Rick's introduction to BRC began in 2005 when quarterly adViewPRO studies led to stronger ad sales for his small company's magazine and helped create meaningful separation from much larger competitors. Rick was so impressed with the power of BRC's studies, he bought the company in June, 2020.

Tina Reynolds

Job Titles:
  • Senior Project Manager
As BRC's Senior Project Manager, Tina is passionate about helping clients succeed. Her philosophy is that great customer service is as much about empathy, connection, and human relationships as it is about accuracy, efficiency, and reliability.