BUSINESS ACCELERATION - Key Persons


HUGO KOPPELAARS - CEO

Job Titles:
  • MANAGING PARTNER
  • Member of the Board of the Royal Maas Yacht Club
  • Member of the ‘Raad Van Inhoud' for EFR Business Week
Hugo's passion for sales started after he first spend 5 years in finance (costing and fiscal). He was one of the key contributors to building a very successful strategic accounts program at TNT. Before joining Business Acceleration he was the Sales and Special Services Director for TNT Germany, being responsible for 400 employees and a revenue of 550 million Euro. Swinda and Hugo both hold a masters degree in Business Economics. During their business careers they followed senior management courses (among which at RSM; Insead; Wharton and IMD) and were key note speakers at many business events. Swinda is an executive business coach. Swinda and Hugo speak English, Dutch and German. Swinda chairs the supervisory board of the Dutch Costume Museum in Amsterdam (and Hugo supports on finance/admin). The Dutch Costume Museum shows the craftsmanship, artistry and passion that created the Dutch traditional costume. The collection encompasses a cross-section of local traditional dress and folk art per region. A must see when you visit Amsterdam, you can book your ticket on-line in advance! Hugo is a member of the Board of the Royal Maas Yacht Club. This Rotterdam Club was established in 1851 and is one of oldest sailing and rowing clubs of the Netherlands. The club possesses a spectaculair clubhouse near the river ‘Nieuwe Maas', from which she derives her name. Hugo is responsible for the rowing section of De Maas. Hugo is a member of the ‘Raad van Inhoud' for EFR Business Week. They advise the organising committee about content, speakers and other business related topics. The EFR Business Week is one of the largest and most prestigious student organised events in Europe. It aspires to be the most innovative, society-aligned event that interactively connects and inspires students and companies.

SWINDA HAGEDOORN - CEO

Job Titles:
  • MANAGING PARTNER
Swinda started her career in Logistics, including running a warehouse operation for Sigma Coatings. She then had a senior strategy position for almost 4 years after which she moved into several senior roles in marketing and sales. She was Director Marketing Management Europe at TNT (responsible for a ±20 million Euro budget) before she joined Business Acceleration.