C3RESEARCH - Key Persons
Carolyn specializes in intergroup relations among consumers within the Services Marketing and Consumer Marketing domains such as consumption experiences, commercial friendships, commercial social support, ethnic consumptions, nested identities, sense of community, and social networks. She is an experienced qualitative researcher and has conducted numerous studies using qualitative methodologies.
Jessica leads the Consumer Research Group, directing consumer research and satisfaction studies for several large clients. Having been with C3Research for over 10 years, she has developed an extensive portfolio in healthcare research, providing strategic guidance with measurable impact for major healthcare clients.
Job Titles:
- Senior Adviser
- Senior Advisor
Joe is a senior adviser assisting the team in brand and advertising research. Joe had a stellar career as the Global Executive Vice President of McCann-Erickson WorldGroup in New York, Vice Chairman DMD&B New York, and Executive Vice President, Young and Rubicam New York. Joe sits on the board of several companies, and is also an Adjunct Professor at the Columbia Business School.
Marty has significant experience teaching and training the disciplines associated with Shopper Insights and Category Management. He has led numerous training sessions in the US, Europe, and Latin America on the strategic and tactical elements of Category Management. In addition, for several years, Marty has been a guest lecturer at the Rutgers University Graduate School of Business.
Job Titles:
- CEO
- Chief Research Officer
Samar obtained his MBA from the Indian Institute of Management, Ahmedabad, the top-ranked management school in India, set up in collaboration with the Harvard Business School. He obtained his Ph.D. in Marketing from the University of Arizona, where he completed his dissertation on Psychological bases for Brand Strength and Brand Equity under the guidance of Professor Merrie Brucks and the legendary marketing scholar Professor Sid Levy.
Shoko has 25 years' experience as an expert of insights and strategy for healthcare and financial industries. She helps organizations navigate brand development, customer experience, acquisition and retention as well as B2B marketing. She works across a wide range of functions and cultures while building collaboration for shared goals.
Stefanie specializes in the fields of marketing research, internet marketing, advertising, public relations, direct marketing, graphic design, communications, and international business. She conducts qualitative research to build branding, advertising, and digital strategies for regional, national and international companies.