CEREBYTE - Key Persons

Job Titles:

• Author of "to Sell Is Human" and "Drive"

"Affirmative Leadership, as presented in "The Star Factor," is one of the best front-line leadership development programs that I have worked with. This program helps identify the best practices of your top performers, which are then developed into a learning curriculum for others in the organization. The participants are supported through coaching and mentorship from leaders within the organization. This approach ensures ownership and commitment from the participants in their journey to become better leaders."

Job Titles:

• Author

Dr. David Rock, author "Your Brain at Work," Director, Neuroleadership Institute;

Job Titles:

• Chief Executive Officer
• Co - Founder
• President

Dr. William Seidman is a recognized thought leader and expert on the application of neuroscience to transformational leadership and change throughout any organization. Dr. Seidman contributes an in-depth understanding of the neural processes required to discover and use expert wisdom to guide organizational transformations and create extraordinary organizational performance. Seidman is co-founder and chief executive officer of Cerebyte. He is the lead designer of Cerebyte's neuroscience-based Sofia NeuroMentor technology that gives users the experience of having a great personal mentor any time, any place, no matter how many people are being mentored. He is co-author of The Star Factor, an award-winning book on the methodology encoded into Sofia for discovering what top performers do differently and inspiring a new level of greatness in all.

Job Titles:

• Ed.S, LPC, Director, Organization Change, Cox Enterprises, Atlanta, Georgia

"There is new science that will help the average employee become excellent and an excellent employee a star. This book reveals the process for creating a high impact individual and team that outperforms and out delivers the competition."

Job Titles:

• Learning Director, Cigna

"The Star Factor" is a whole new way of thinking about organizational behavior change. It takes neuroscience, adds another important science, positive deviancy, adds technology, and creates a whole new approach to organizational performance. This is one of the more science-based, data driven approaches to organizational transformation I have seen."

Job Titles:

• Vice President, Account Management

Since joining Cerebyte in 2002, Rick Grbavac has worked with a wide variety of clients in several domains including: product development, IT project management, construction, manufacturing, insurance, medical and leadership. His extensive experience in sales, marketing and organizational development includes the management of sales groups, and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF Corporation. He was also a senior partner in the business development firm of Cason, Grbavac & Murphy.