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In theory, the product owner is one person. But in practice, managing a larger, complex product is usually a shared effort. How can product ownership be split without resulting in decisions by committee and creating a weak or even inconsistent product? In this post, Roman Pichler discusses different techniques to help scaling the product owner role successfully and he explains when each technique should be applied during the product's life cycle: unbundling and product variants, feature and component owners, strategic and tactical product roles... based on Roman Pichler's Guide to Transitioning into the new role of a Product Owner: Agile Product Management with Scrum (2010)... based on Dean Leffingwell's Blog featuring Lean and Agile software requirements for larger enterprises (5/2009)