CMB - Key Persons
Adil brings 15+ years of experience conducting custom market research engagements to generate actionable consumer insights that inform client's marketing strategies and address their key business issues. Adil has led projects in market segmentation, brand positioning, concept testing, tracking, and sales forecasting studies across a broad range of industries, including consumer packaged goods, retail, restaurants, pharmaceuticals, healthcare, insurance, and non-profit. He has worked with several leading companies such as Amazon, Panera, CVS, Ahold (Stop & Shop), Les Schwab, Irving Oil, Sanofi, Pfizer, Bayer, Boehringer Ingelheim, Boston Children's Hospital, and Husqvarna.
Adil earned his M.B.A. in Marketing from the Mays Business School, Texas A&M University. He also holds a Bachelor of Science degree in Computer Science from the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan.
Job Titles:
- Accounting Associate
- Office Manager
Allie Starbird is an Insights Consultant and joined CMB in 2021 as a Senior Insight Associate. Prior to joining CMB, Allie gained deep experience at Digital Research, Inc, and is proficient in all aspects of the research process - from questionnaire development and fielding to analysis and reporting. Allie graduated magna cum laude from the University of New England where she earned a B.A. in Psychology.
Amanda McMahan is Sr. Insights Consultant and has been with CMB since 2022. She has worked with such clients as Amex, Meta, Intel, and Netflix. She has a broad range of project experience, including market segmentation and global brand health tracking. She is proficient in all aspects of custom market research project management and execution including research design, programming, fielding management, data analysis, advanced analytics (e.g., choice modeling, key driver modeling, etc.) and business-focused reporting and presentations. Amanda graduated magna cum laude from Virginia Tech where she earned a M.A. in Philosophy.
Job Titles:
- Member of the Leadership Team
- VP, Practice Leader
Amy has been with Chadwick Martin Bailey since 1998, and has experience across several industries, including healthcare, insurance, and financial services. She currently manages our Healthcare practice doing work with insurers, providers, and hospitals.
Job Titles:
- Director, Product Management and Innovation
Job Titles:
- Consultant
- Insights Consultant
Ariel Back is an Insights Consultant & AI Product Specialist and joined CMB in 2021. Her background in behavioral science lies in system 1 and system 2 thinking and leveraging qualitative methods to uncover meaningful and actionable consumer insights. She is proficient in all aspects of custom research project management and execution, including research design, programming, fielding management, data analysis, communications, and report deliverables for both tracker and ad hoc work. Ariel graduated cum laude from University of Oregon's honors college where she earned a B.A. in Psychology; she also holds a certificate in Sustainable Business Strategy from Harvard Business School.
Job Titles:
- Services Manager
- Field Services Manager
Job Titles:
- Management Director
- Brand Management Director
Job Titles:
- Senior Director, Data Management
Blair combines advanced data expertise with design skills to build dynamic deliverables using data visualization and other business intelligence tools for clients including Facebook, American Express. Celebrity Cruises, and Synchrony Financial. Prior to re-joining CMB in 2018, Blair was a Sr. Data Visualization and Analytics consultant with Cleartelligence and earned her Tableau Desktop Certified Professional certification. She recently took first place as part of a team in the "Ready…Set…Viz!" hands-on data visualization challenge at the June Boston Tableau User Group meetup. Since returning to CMB, Blair has introduced and leveraged new technologies to streamline and improve the project process at CMB. Blair earned her M.S. in Advertising from Boston University School of Communication and her B.S. in Communications and her B.A. in Music from Salem State University.
Job Titles:
- Member of the Leadership Team
- Practice Leader for Platforms & Audiences
- SVP, Platforms & Audiences
As CMB's Practice Leader for Platforms & Audiences, Brant combines his strong quantitative analytical skills with his ability to develop excellent ongoing working relationships to create effectively managed research studies.
With over 20 years' experience, he has worked with clients across a variety of industries, including retail, banking, and technology, and brands such as Amazon, Electronic Arts, Facebook, and LinkedIn.
While Brant routinely works on product development and branding studies, his specialty is leading large-scale segmentation projects. He has spearheaded CMB's approach to segmentation, utilizing analytical techniques like CHAID and CART simultaneously with Latent Class modeling to uncover and prioritize high-potential segments.
Brant earned his B.S. in Management Science, with a concentration in Marketing from Bridgewater State College.
In addition to driving the sales of CMB's products and services, Brant is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Caitlin Dailey is an AVP, Account Management who has been with CMB since 2010. She has a broad range of project experience, including market segmentation, new product development, global brand health tracking, and marketing communications optimization. She enjoys helping clients by designing research approaches that will best answer their most important business questions, from tactical to strategic, and developing business-focused reporting and presentations. When she isn't working, she enjoys all the outdoor activities that Seattle has to offer or watching her beloved hometown Boston sports teams. Caitlin has a B.S. in Marketing from Bentley University.
In her words: As a member of the CMB Accelerate team, I love that I get to leverage my past experiences of working on a wide variety of projects across a variety of industries and apply those learnings in a more fast-paced environment. In overseeing projects, I get to apply creativity and innovation to deliver insights to our clients more quickly, while ensuring that we maintain the high-quality work that our clients have come to expect.
In addition to driving the sales of CMB's products and services, Caitlin is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- VP, Qualitative Insights & Strategy
Casey leads CMB's qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization.
Casey's work spans a range of clients/industries: Northrup Grumman, Lockheed Martin, Fiserv, Bank of America, Schwab, TD Bank, GoDaddy, Clover, Meta, Google, Activision Blizzard, Microsoft, Disney, Dignity Health, Geisinger, MD Anderson, SC Johnson, Restaurant Brands International, Taco Bell, Enterprise and more.
In her free time, Casey volunteers with the American Marketing Association. In 2021 she was nominated as a national Volunteer of the Year for her contributions to developing DEI educational resources for the organizations' 1000+ professional chapter leaders, and her work co-authoring a national DEI framework and strategy. She has also led the Sacramento Chapter serving as Chapter President from 2019-2022. Casey also volunteers with local aviation related organizations throughout Sacramento including the California Capital Airshow, with her past volunteer work focusing on insights to support the International Council of Airshows.
Casey graduated from California State University in Sacramento, earning a Bachelor's Business Administration with concentrations in Marketing and International Business.
In addition to driving the sales of CMB's products and services, Casey is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- VP, Technology & Telecom
Chris leads CMB's Tech & Telecom practice.
Chris has over twenty years of telecom and high-tech industry expertise as a market researcher, industry analyst, and consultant. He has managed large, complex projects from many clients including Apple, Cisco, Dell, Comcast, Sprint, Avaya, EMC, RSA, VMware, HP, and Oracle. Chris' functional expertise includes market segmentation, new product development, brand positioning, social media effectiveness, and customer loyalty optimization. His industry content knowledge spans diverse topics such as mobile services/applications/devices, IT security, unified communications, storage, servers, enterprise applications, databases, managed IT and networking services, desktop/laptops, and digital lifestyle services and products, including online content distribution and home networking.
Fluent in Spanish, he was previously Director of the Latin America group at Pyramid Research, a telecom and networking consultancy.
Chris holds a B.A. in Economics and International Relations from Occidental College, and an M.A. in International Economics and Latin American Studies from Johns Hopkins SAIS.
In addition to driving the sales of CMB's products and services, Chris is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- VP, Accelerate & Account Management
Courtnie has spent her career as a researcher helping clients make an impact at their organization. With over 20 years on both the client and vendor side, she enjoys figuring out the tough questions and complex business challenges. Courtnie's strengths include advertising testing, online communities, and strategic consultation, and most of her career has focused on Financial Services with stints in healthcare, CPG, and automotive; Courtnie's experience includes working with elite companies such as Chase, Fidelity, Vanguard, USAA, Progressive Insurance, TDAmeritrade, Toyota Financial Services, General Motors, Ford Motor Company, Molson Coors, Verizon, and PepsiCo.
When she isn't working, she is usually traveling with her husband, being a loving dog mom to two rescues, and cheering on the Michigan State Spartans. She earned her undergraduate degree from Michigan State and an MBA from Oakland University.
In addition to driving the sales of CMB's products and services, Courtnie is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- VP, Insights & Strategy Operations
Dana combines over ten years of experience in qualitative and quantitative research with her analytical background to help clients achieve their organizational objectives. Dana's relationships include client partners such as Allstate, Aflac, Blue Cross Blue Shield, Citizens Bank, Prudential and SunTrust. She has also worked with clients such as Microsoft, MetLife, MedStar Health and Toyota.
Dana brings experience in research design and implementation, including several key areas: brand research, product development, discrete choice modeling, segmentation, and other custom market research initiatives. Dana combines her project leadership and analytical skills to develop deep client partnerships, helping clients to successfully execute projects that yield actionable results.
Dana earned her BA in Sociology from Vanderbilt University.
Job Titles:
- an Insights Associate
- Insights Consultant
Emily Wisner joined CMB as an Insights Associate in September 2021. Previously, she worked in account management at a public relations agency where she served several healthcare technology clients. Emily graduated magna cum laude from Boston University in 2020 where she earned a B.S. in mass communication with a concentration in advertising.
Job Titles:
- Senior Insights Consultant
Job Titles:
- in 2018 As a Project Manager
- Insights Director
Francesca joined CMB in 2018 as a Project Manager on the Tech, E-Commerce and Media team, and has since grown into the role of Insights Director. She has over eight years of market research experience, having worked on the supplier-side at Harris Interactive, Nielsen and Edelman Intelligence. Francesca has experience conducting research across a variety of industries such as Consumer Goods, Retail and Financial Services. She has expertise in both quantitative and qualitative custom research including brand tracking, online communities, segmentations, path-to-purchase and attitude and usage studies.
Francesca has a BS in Business Management and an MBA from the Rochester Institute of Technology.
Job Titles:
- Member of the Leadership Team
- Vice President of People & Culture
Heather is Vice President of People & Culture, fostering CMB's culture of trust, teamwork, and collaboration to ensure that each CMBer achieves their highest potential. She partners closely with other members of CMB's Leadership and Management teams to attract, retain, and develop our talent as a strategic differentiator.
Heather brings 20+ years of professional experience and deep knowledge of CMB to this role. Heather began her career with us as a Project Manager bringing a client-centric approach to project management, leading both strategic and tactical client engagements. In 2010, she transitioned to a program management role overseeing CMB's mission critical programs, playing a key part in employee training and development, client feedback, and resource planning. In 2012, her role expanded to overseeing Client Services with responsibility for research operations and project execution: People, Process, and Technology. Currently, Heather is focused even more purposefully on the People side of that equation, bringing a human-centered approach to her position.
Heather earned her M.A. in Experimental Psychology, with an emphasis in quantitative methods, from University of Hartford, and her B.A. in Psychology from Ohio University, where she graduated Phi Beta Kappa and summa cum laude.
Job Titles:
- Member of the Leadership Team
- Chief Methodologist & VP, Analytics & Data Management
Jay leads CMB's Analytics & Data Management unit.
Jay consults with many leading corporations by assisting them in using advanced methods to make better marketing and business decisions, both domestically and globally. Jay has expertise in pricing, segmentation, customer and employee satisfaction, conjoint analysis, and discrete choice analysis, in addition to solid multivariate statistical skills. His experience includes creating key performance measures for customer loyalty, brand equity, and brand evangelism. Jay is well-known for thinking outside-the-box, and designing custom analysis to answer the client's business issues.
Jay has his Ph.D. in Marketing & Research from the University of Texas at Arlington, as well as an M.B.A. in Finance and Commercial Banking, and a B.B.A. in Marketing.
Jay has published and presented papers on conjoint, choice, and pricing research in conference proceedings.
In addition to driving the sales of CMB's products and services, Jay is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- SVP, Client Services
- VP of Client Services
In her role as CMB's VP of Client Services, Jessica marries over two decades of project and team management with data-driven product and process expertise. As a client services and operations leader, Jessica focuses on developing operational improvements, motivating and engaging teams, and helping them deliver a consultative and seamless execution of projects and solutions to support actionable insights.
Jessica brings 25+ years of research experience to her role, previously managing custom research projects and research teams across a variety of industries. She also played a significant role in strategy, new product development, and with integration of tools and technology. Jessica holds a B.S. in Social Psychology from Union College, with a concentration in Organizational Behavior, as well as a Six Sigma Black Belt certification.
A curious and analytical Insights Director, Jill has been with CMB since 2018 and is entrusted with large and complex projects for brands like Mattel, LinkedIn and Intel. She has a broad range of experience with custom qualitative and quantitative research methodology, specifically with brand health tracking, market sizing, and new product development. Jill is a high energy team player who has developed a deep passion for bringing the research findings to life for her clients. She holds a B.S. in Business Administration from Colorado State University and a M.S. in Marketing Analytics from Bentley University.
Job Titles:
- CEO
- Member of the Leadership Team
Jim Garrity has served as CEO of CMB since 2017; he previously led CMB's Financial Services Practice for 10 years. As CEO, Jim has successfully navigated CMB through an acquisition and a pandemic, while creating a blueprint to help strengthen and deepen client relationships at every level of engagement. Jim's leadership has positioned CMB as one of the top research consultancies. Through his efforts, CMB will continue its positive growth trajectory and is set to:
Fuse the power of human intelligence and technology to help clients engage, innovate, and grow
Make a community impact by giving back to organizations through professional engagement, personal time, and financial support
Become the employer of choice as a premier insights and strategy consultancy
Jim serves on the boards of CMB, ITA Group and the Marketing Research Education Foundation, the latter of which provides the most marginalized children in the world with access to high-quality education. Jim is also an active member of several charitable organizations, including Tech Goes Home and Sandy Hook Promise. Jim earned both his B.S. and his M.B.A. from Babson College.
Job Titles:
- Member of the Leadership Team
- VP, Information Technology
Job Titles:
- Account Director
- Insights Director
A talented and detail-oriented Account Director, Julia joined CMB in 2015. Since then, she has partnered with many Fortune 500 companies in the financial services and healthcare industries, including particular experience with Vanguard - having recently led two segmentation initiatives for different groups within the Vanguard organization - as well as Fidelity, and Citi, among others. Julia has a broad range of experience in designing custom research, including specific expertise in brand health tracking, customer journey, segmentation, and thought leadership to support PR efforts. Her attention to detail, strong quantitative focus, and effective storytelling skills allow her to deliver the key insights clients' need.
Julia graduated from Boston College with a B.S. in Psychology.
In addition to driving the sales of CMB's products and services, Julia is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Director, Analytics & Data Management
Liz is an experienced researcher, having spent nearly a decade in roles dedicated to data analysis, project management, data management, and survey design.
In her role at CMB, Liz specializes in techniques such as conjoint analysis, latent class clustering, maximum difference scaling, and key driver analysis. She works on many CMB projects across industries, including technology, ecommerce, financial services, and healthcare. Key clients have included Nintendo, Electronic Arts, Vanguard, Fidelity, and Cigna.
Prior to joining CMB, Liz worked as an analyst for the New England Journal of Medicine. She has a B.A. in Cognitive Science and an M.S. in Applied Research.
Job Titles:
- Member of the Leadership Team
- SVP, Financial Services
Lori leads CMB's Financial Services practice. Lori is an experienced market researcher with over two decades focused on strategic marketing research initiatives. Lori delivers insights and the ever-important "now what?" through a deep understanding of consumer behavior always translated through the lens of business needs and realities. Lori's areas of expertise include translating marketing questions into actionable research solutions, providing a unique perspective on segmentation, brand strategy, tactical and strategic marketing initiatives. Lori has been called upon by clients across many different industries including financial services, banking, and consumer goods for both strategic and tactical initiatives to build brand and drive business results.
Lori earned a B.S. in Business Administration from University of Connecticut, is Synectics® trained in creative brainstorming facilitation, and is a recurring guest lecturer at Stonehill College and Johnson & Wales University.
In addition to driving the sales of CMB's products and services, Lori is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- VP, Retail & ECommerce
Mark leads CMB's Retail & eCommerce practice.
For over 25 years, some of the most successful brands in the world have called on Mark to drive their highest visibility research initiatives. Mark combines proven consulting and insights experience with predictive analytics know-how to deliver clients action-oriented recommendations. Over the course of his career, Mark has led a range of client engagements for product development, brand health, segmentation and customer experience.
He has been instrumental in the building and managing of tracking programs across a range of sectors, including retail, e-Commerce and media, and is passionate about tracking being a useful input for brands to make smart decisions about strengthening its competitive positioning, and exceeding its profit goals.
In addition to driving the sales of CMB's products and services, Mark is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- VP, Platforms & Technology
Marty has spent over 15 years in a variety of consumer insights roles. He has gathered a mix of both supplier and brand side research, building his expertise in analysis, project management and consulting. He has extensive experience managing international research, including eBay's global Net Promoters Score (NPS) tracking study that spans 15 countries and over 50,000 completed interviews per month. On the brand side, he spent many years with Reebok, building experience defining business problems, scoping and shaping research solutions, and turning insights into action. At Reebok he managed Reebok's 15 country, global NPS program. Marty holds a Master's of Market Research degree from the University of Georgia.
In addition to driving the sales of CMB's products and services, Marty is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- Member of the Leadership Team
- AVP, Marketing
Michelle is a marketing aficionado with over 15 years of experience, with a robust B2B marketing background -particularly in SaaS. As a passionate and strategic storyteller, she's an expert at crafting, curating, and customizing relevant content for specific audiences and targets. Some of her areas of expertise include AB(Everything) = Traditional Marketing + ABM branding and communications, lead generation, digital experiences (i.e., website launches, Google Ads, LinkedIn, etc.), and public/analyst relations.
Prior to joining CMB, Michelle was the Director of Marketing for AssureSign, and the Senior Marketing Manager at Revenue Analytics. Outside of work, Michelle is actively involved in her community. She is the Co-Chair and Board Member at the Technology Association of Georgia - Marketing Society, as well as a Board Member of the Clayton State Alumni Association, and Community Bucket.
In addition to driving the sales of CMB's products and services, Michelle is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.
Job Titles:
- CFO
- COO
- EVP
- Member of the Leadership Team
Job Titles:
- Member of the Leadership Team
- VP, Product Development & Innovation
Job Titles:
- Member of the Leadership Team
- VP, Media, Entertainment & Culture
Job Titles:
- Member of the Leadership Team
- VP, Insights & Strategy Operations