CRITICAL RELOAD - Key Persons


CHRISTINE ZOELLER - CFO

Job Titles:
  • DIRECTOR of FINANCE
Since the beginning of Critical Reload, Christine has been involved in the financial and business end of the venture. Her many years of business experience in banking and manufacturing have been a vital part of the success of Critical Reload.

Dr. Mike Martino

Job Titles:
  • DIrector of EDUCATION
Dr. Mike Martino is a full-time Professor and Coordinator of the Exercise Science Program at Georgia College in Milledgeville. He currently serves as a strength & conditioning consultant for all Bobcat varsity sports. Additionally, he is a co-owner of Bodyplex Fitness of Milledgeville.

Mike Bewley

Critical Reload was founded, by former Director of Basketball Strength & Conditioning Coach and Specialist in Sports Nutrition for Clemson University, Mike Bewley. In 2002, Bewley earned his certification as a certified specialist in sports nutrition through the International Sports Science Association. Since that time, Coach Bewley has culminated an extensive level of experience assisting athletes with their performance nutrition needs while founding Critical Reload in 2004. His proficiencies as a specialist in sports nutrition include: Recognize nutritional factors affecting health and performance that will enable appropriate nutritional counseling with Director of Sports Nutrition for Olympic Sports. Disseminate factual knowledge of performance enhancing substances and provide persuasive evidence to student-athletes as the effects, risks, and appropriate alternatives. Measure and monitor athlete and team body composition. Analyze nutritional habits of athletes to determine the steps necessary to modify and provide a balanced diet. Coordinate meal planning for at home and in-season travel. Serve as liaison between athletics department and food services to oversee all facets of training table nutrition and scheduling. Founded Critical Reload App (formally called NutraCarina), an intuitive on-line platform that seamlessly combines the nation's top specialists in sports nutrition and sport dietitians with cutting edge technology. Utilize smart phone technology to monitor nutritional habits of athletes for dietary exploration, education, and application. Use product hardware and software to formulate daily caloric expenditure to estimate training table/travel menus, appropriate individual hydration requirements and enhance exercise recovery. All the above nutritional practices virtually eliminate in-season weight-loss while helping enhance performance development year-round. Furthermore, Bewley has been a Division-I collegiate strength and conditioning coach since 1998 making stops at University of Nevada-Reno (1998-2002), Georgia Southern University (2002-2006), University of Dayton (2006-2012), Georgia Tech (2012-2016) and Clemson University (2016 to present).

STEPHANIE FERNANDES

Job Titles:
  • DIRECTOR of NUTRITION EDUCATION
Stephanie is the Director of Nutrition Education at Critical Reload and a contributor to the Critical Reload Performance Blog. Stephanie joined Toyota's driver development program as their performance dietitian after serving six years as the ML Dietitian and Coordinator of Nutrition with the Texas Rangers Baseball Club.

TOM MATTHEWS - VP of Sales

Job Titles:
  • DIrector of Sales
Tom's career has been in business startups with responsibilities ranging from operations, marketing, product development, and customer service. Of all those competencies, Tom associates customer service as the most critical element. As a result, Tom consistently aims to deliver a "wow-factor" with each Critical Reload customer.