DANA - Key Persons

In the beginning, musically speaking, Dana Sutcliffe was a classically trained pianist, a fledging drummer and painfully poor saxophone player. And, he played the guitar, which eventually won out over all the other instruments. Throughout his 30-plus year career, Dana has dabbled in and mastered many aspects of the world of guitar construction, customization and repair, pickup construction, amp design, live performance and recording. Dana has also been a retail salesperson, business owner, patent owner and consultant to the manufacturing/retail industry. "My passion for the guitar and all things related never ends," Dana says. "There is not a day that goes by that I don't involve myself in this fascinating field." Dana loves to share his knowledge of guitars and amps. He has assisted many world famous recording artists with his expertise, helping them bring to the stage the sounds they achieve in the studio. He has designed award-winning guitars for major manufacturers, and consulted for one of the most respected guitar and amplifier manufacturers in the music industry.