DECISION SUPPORT SCIENCES

Decision Support Sciences (DSS) is a marketing-science-based consultancy founded in 1990. Our central mandate is to deliver BOTH higher short-term profitability AND sustained competitive advantage for our clients... What we do is simple to describe. Business strategists recognize that firms must address NINE core business issues to achieve sustained competitive advantage; innovation, positioning, product design, product line optimization, new customer acquisition/prospecting, customer satisfaction, predictive analytics, and market segmentation. For each of these nine core business issues Decision Support Sciences has developed industry-leading consulting protocols, decisioning platforms, and decision support-based software... Second, this called for a new category of developing critical strategic insight - a category we term DECISION SUPPORT ENABLEMENT (DSE). In short DSE addresses the nine core business issues that every firm must address to achieve sustained competitive advantage -..