D BEN WOODS

I am an experienced User Experience (UX) strategist and digital transformation leader with over two decades of experience in creating user-centered designs that drive business impact. With a strong foundation in Visual Communication Design from Kent State University, my career spans graphic design, web development, and UX consulting for global enterprises... My professional journey began with web design roles before I transitioned to impactful positions, including a 12-year tenure at Eaton Corporation. At Eaton, I established a usability lab, led international digital initiatives, and championed the integration of analytics into UX strategy. My efforts were part of a broad digital transformation initiative that turned Eaton's digital presence into a cohesive, customer-focused platform.