DERHAM MARKETING RESEARCH - Key Persons
The company principal, Philip Derham, specialises in finance, retail and franchise, communications, business-to-business and within-business and consumer research.
He has worked with respondent groups ranging from the richest and most powerful to city "sophisticates" and regional dwellers, doctors, teachers, small business owners, blue collar workers, investors and those who live "hand-to-mouth" and those who describe themselves as "just mums."
He is an experienced designer and manager of large and small, on-going and one-off, quantitative and qualitative research programs and has conducted research in all Australian States - Capital Cities and regional areas, and so is sensitive to the local nuances that enhance research response.
Philip's experience developed in roles with major media, market research, and government bodies, including the Australian Bureau of Statistics, The Herald & Weekly Times, and Roy Morgan Research.
His qualifications include Bachelor of Arts (Monash); Graduate Diploma in Marketing (Chisholm); and Diploma in Market Research.
Philip has attained the Research Society's Qualified Practicing Researcher certification in recognition of his expertise and experience as a leading market researcher. He is a Member of the (Australian) Research Society and is a Professional Member of the Australian Marketing Institute.
He has taught marketing research at Monash University and speaks often at seminars and workshops, explaining how research findings strengthen decisions and performance.
Philip is an experienced moderator and quantitative researcher, specialising in the financial, retail, media, communications, utilities, higher education, manufacturing and fmcg, agency and dealer, medical, charity and associations sectors. He has previously worked in major media and market research companies, and in government departments.
He is a Member of the (Australian) Research Society and is a Professional Member of the Australian Marketing Institute. His qualifications include BA. (Mon.), Grad. Dip. Mktg. (CIT), Dip. M.R. (MRSA), and, since 2002, he is a Qualified Practicing Researcher (RS).