DSG ASSOCIATES

Headquartered in Van Nuys, California, USA, DSG is a leader in market research, offering all types of mystery shopping services, intercept interviews and specialty field services for a broad range of consumer businesses, manufacturers, agencies, and associations in the USA, Canada and Puerto Rico... DSG Associates, began in 1981 as a communications and consulting company founded by Donna S. Guido. In 1983 DSG designed an employee performance/motivation program for retail chain businesses based on the principles of Total Quality Management, using mystery shopping as the monitoring/measuring technique.

Also known as: DSG

Primary location: United States