ENTORNOESTRATEGIA.COM

The Latino community in USA represents the third market of Latin America, after Brazil and Mexico. With a population of 54 million, outperforms countries such as Colombia, Argentina and Peru. To get an idea of the dimensions, let's compare the size of 54 million with the seventh country in the region, Chile, with approximately 19 million inhabitants... An advantage that this market is the socio-political environment. The Latino community is unfolding in a country with political stability and a strong economy, in comparison with the rest of the region. A challenge when working with this community, is that a significant percentage is illegally in the United States. It is estimated that about 12 million are without legal documents. Another aspect to consider is the fact that most of them are Mexican. To illustrate the importance of Mexicans in the composition of the community, consider that they represent nearly 65%, with Puerto Ricans in second place at 9.5% and Cubans in third place,..