FIESTA FOODS - Key Persons
Craig Gaylord, President of Fiesta Foods is a third-generation grocer; after opening his first grocery store in Hermiston, Oregon saw the fast growth of the Hispanic population in the area. He also saw the there was nowhere in the area where this increasing community could fulfill all of their shopping needs paired that with his love for the Mexican culture; he began to study Hispanic marketing in 1997. He then opened the first Fiesta Foods in Pasco, Washington in April 2003. This store became the leader in Hispanic marketing in the Northwest. With the store's great success, he proceeded to open the second Fiesta Foods in Sunnyside, Washington in May 2006. The third Fiesta Foods opened in Yakima, Washington in June 2007. All three stores have been a great success focusing on the concept of "Selling fresh foods for less." Since then we have refined our process to provide the best quality products at the best value and have grown to support our Hispanic communities beyond our walls. When you shop at Fiesta Foods, you can expect more than the best shopping experience, but a chance to celebrate Hispanic heritage.