FIGURE 4 - Key Persons

I'm a data analyst with a deep belief in the power of data to help us understand the world, make better decisions, and develop more useful products and services. Using data for business insights and planning has been at the core of my career stretching back decades now. Around 2007, I became particularly fascinated with digital analytics as a way to improve website performance - for both businesses and users. I dug deep into platforms like Omniture SiteCatalyst (now Adobe Marketing Cloud) and Google Analytics, honing my skills at an agency, as a consultant, and through personal projects. This eventually led to an opportunity at Electronic Arts that was too good to pass up.