GOLFSPOTS - Key Persons


Bill Werts

Job Titles:
  • Director / Photographer
Bill started his career in still photography in the early 1980's with his own company called Werts Studios. He evolved into commercial directing ten years later under the banner of WertsFilms, and eventually signed on as a director with Industrial Light & Magic Commercial Productions in the late 1990's. After spending five years working with some of the best effects teams in the world, he returned to WertsFilms where he is currently active in both film and still work. Bill's knowledge of light and composition, along with his sensitivity to people and design, has resulted in many memorable images, awards and successful campaigns for a long list of national accounts such as:

Ken Berris

Job Titles:
  • Director / Writer / Art Director
Ken Berris is an Award winning Director/Writer/Art Director who has written, directed and designed everything from Feature Films, Commercials, and Television shows to some of the greatest CD Roms and Interactive Films in this country's history. His directorial work includes the feature film, The Manor, with British Academy Award winner and seven time Oscar nominee Peter O'Toole, Greta Scacchi, Gabrielle Anwar and Martin Dejdar; Pinocchio with Academy Award winner Martin Landau and Jonathan Taylor Thomas; Panic In The Park with Academy Award nominee Michael Clarke Duncan; and Spycraft, with the late Director of the CIA, William Colby and Oleg Kalugin, the former Director of the KGB. In addition, he has won the equivalent of the Oscar in Interactive filmmaking for his INXS CD Rom. Ken has directed, produced, art-directed and written over 500 television commercials for some of the leading companies in America. He was formerly Creative Director for such famous ad agencies as Ogilvy & Mather, Della Femina, and DMB&B, where he won numerous Clio Awards for some of the most famous commercials of all time.

Lily Katz

Over the course of Lily's 25 year career, she has been privileged to manage and lead the media function for many of the nation's most prestigious corporations and brands, including:

Michael Coronado

Michael Coronado fell in the love with the game of golf in the early 1970's and became an accomplished player on the Southern California junior golf tour and high school circuit. He played against some of the top players of the day-many of which became successful PGA tour players. He also worked at a golf course as a teenager and during his college years while attending UCLA. It was there where he came in contact with more of the day to day merchandising and business end of the game of golf. After graduation from UCLA over 20 years ago, Michael entered the field of advertising where he has worked on projects for companies such as Infiniti, Miller Beer, Conoco, ExxonMobil, Spalding Top Flite, Nissan, Toyota, Odyssey Putters, NBC, ABC, Dodge, General Motors, McDonalds, Tecate Beer, Chrysler, Fox Sports, Nestle, Mattel and TaylorMade Golf. Michael Coronado has worked with many top advertising agencies around the country. The long list of distinguished shops includes Saatchi/Los Angeles & New York, McCann Erickson/Houston and Los Angeles, The Bravo Group/New York, NYCA/San Diego, Global Hue/Detroit, Crispin Porter Bogusky/Miami, J.Walter Thompson/San Francisco, TBWA Chiat Day/Los Angeles and Leo Burnett/Chicago. Additionally, Michael has developed an extensive intellectual property on branding: The Hi-Octane Method TM A branding and strategy workshop designed specifically for creative suppliers. He has delivered this 20 hour presentation to many owners of creative companies in several cities around the United States.

Mike West

Mike started to show an interest in film early on. In fact, his mother tells the story that the first thing he said was not "Mommy" or "Daddy", but "Rosebud". At around 8 years old, he and his brother Mark borrowed their fathers 8mm camera and directed, shot, acted in and edited their own short films. After receiving a Bachelor of Arts in film from California State University Fullerton, Mike landed a job at NBC as a page. It was during his tenure at NBC that he started to meet people that would help him get a series of freelance assignments over the next several years. These jobs included production assistant, set dresser, and assistant director. In 1993 Mike was asked to help spearhead Wyoming Films' sales efforts to areas outside their home base (Seattle at the time). After a short while he and his brother took over the company, moved it to Venice, CA and expanded its business to include clients from around the country.