WESTERN

The Western Association of Travel Agencies (WESTA) is the premier regional travel agency association targeting the Western U.S. marketplace. The co-op, started back in the 70s, is owned by its membership. Therefore, all of the group's profits and sales goal-based overrides go back to its member-owners. According to a 2019 analysis, that difference resulted in a 13% bottom-line profit increase for its membership, over a traditional consortia revenue model.

Also known as: Western Association