KING AWNING - Key Persons

Bob King remembers the first time he heard the "shady deal joke. " It was suggested to him as a business motto back around 1945 by Tom Copley, who ran a gas station where Bob Copley's Clip Shoppe is now. "I didn't use it," he said. "At the time, I didn't think people would have appreciated the joke." But times are different now, says Roger, and people are a lot more casual about the language. The new business card, generated by his son on a computer, is about two weeks old. As his dad also can, Roger recalls working in the awning business almost as soon as he could walk."When lots of the kids around here were in the tobacco fields, me an dmy brothers were fitting grommets. Later, when we got older, we'd help hang the awnings and do some sewing."

Roger King's business card bears the message "Shady Deals Since 1938." His business- making and erecting awnings. Before Roger did it, his father, Bob King, put up awnings, a business he officially started in Shelburne Falls in 1938. But even before that, Bob's father, Harold King, upholstered furniture and made awnings in New York City and Long Island, and before that, Harold's father and grandfather (Henry Morgan King) were in the awning business in England. As a matter of fact, Sir William Alkin King, Bob King's great-grandfather, made furniture for Buckingham Palace. Whether he was knighted for his efforts is unclear, but it does establish the business on a pretty firm footing. If you count Roger's son, Jay Wyant-King, who currently helps his dad with the business, that's six generations of Kings who have been making shady deals.