LUCID - Key Persons


Alisa Demarco

Job Titles:
  • Marketing Coordinator
Alisa DeMarco brings a wealth of experience to help with marketing processes within the company as the Marketing Coordinator. A designer and entrepreneur by trade, she believes success comes from building creative solutions. Her previous experiences in branding, production, print, sourcing, and retail sales management lend a unique insight to help polish and support both the Lucid brand and its authors. Graduating cum laude from DePauw University in 2002 with a degree in Studio Art, her passion for art and design paved the way for her professional endeavors. Alisa is a wife and mother of four energetic children, and she loves spending time with her family. In rare moments of free time, she can be found flexing her creative juices via photography.

Allison Dietzmann

Job Titles:
  • Royalties Specialist
Allison Dietzmann, Royalties Specialist, manages the life cycle of the royalty data at Lucid Books. She not only works with authors to understand data and portal needs but also maintains the system and statement reports pertaining to all things royalties.

Carol Jones

Job Titles:
  • Production Manager
Carol Jones brings with her a vast experience working with authors, editors, designers, and publishing companies. She has an eye for details and a heart to see people tell their stories, which makes her a great asset to the Lucid team as our Production Manager. From the moment you sign your contract until your book is out in the world, Carol will be working alongside you, making sure every detail of your project is delivered with excellence. A 1995 magna cum laude graduate from Texas A&M University, Carol holds a BS in Interdisciplinary Studies with a minor in English and Psychology. She's been married "a million years" and has four children, four grandkids, a crazy doodle, two goldies, five chickens, and a fish named Ziggy. She's in way too many book clubs and thinks reading on the beach or in a snowy cabin is the best vacation ever.

Casey Cease - CEO, Founder

Job Titles:
  • CEO
  • Founder
Casey Cease is the Founder and CEO of Lucid Books. As an author, pastor, and speaker who has published his own book, Casey knows firsthand the importance of partnering with a team of experts to edit, publish, and market your book. He started Lucid Books in 2006 with the goal of putting together a skilled team passionate to help authors share their vision with the world. Casey is responsible for the vision, leadership and team development, strategic partnerships, and long-term growth planning at Lucid. He and his high school sweetheart, Steph, are proud parents of two beautiful daughters.

Javan Hamilton

Job Titles:
  • Graphics and Media Coordinator
Javan Hamilton serves the Lucid Books team with his great talents as a Graphics and Media Associate. A native of New Orleans, he brings years of experience in graphic design, media production, and journalism from his work at WVLA/WGMB-TV in Baton Rouge, Louisiana, and from a litany of projects both there and in Houston. He launched new outreach strategies to attract more viewers to the programs while using his creative eye to help small business owners broaden their presence, and he enjoys bringing this expertise in to help authors. In his free time, Javan enjoys cooking, bowling, budget fashion, and the game show Press Your Luck.

John Cochran

Job Titles:
  • Author Relations & Production Coordinator
John Cochran is a very success-driven individual with proven results. He has more than twenty years in Sales and Business Development and has enjoyed working closely with the authors throughout the entire book buildout process. John assists with the production schedules and timelines that are key to each project's success while maintaining a constant connection to each phase of the process allowing the entire team to work stronger and more efficiently. John graduated from West Virginia University in 1998 with a BA in Communication Studies and he married his lovely wife, Marcella, in 2005. They have been blessed with their beautiful daughter, Kennlieigh. In addition to spending as much time as possible with his family, John enjoys coaching girls soccer, the cinema, and all things WVU.

Megan Poling

Job Titles:
  • COO & Director of Author Development
Megan Poling leads the company in day-to-day operations by establishing strategies and objectives for the executive team, ensuring the company achieves its short-term and long-term goals, and creating initiatives to expand all of theLucid imprints. Her belief that the author's needs and vision are priority guides her strong involvement in author development and relations. Megan graduated magna cum laude from Georgia Tech in 2003 and enjoys using her mixed talents of operations, engineering, marketing, and design to truly lead the team in such an ever-evolving and challenging industry. She is a proud wife and mother of two amazing children (three if you count their pup_ and enjoys being involved in their school and sports. She is an avid "Survivor" fan and continues to try each season to earn her spot on the show. When she can steal a moment to herself, she is usually covered in sawdust during a new piece on her lathe.