MANAGEMENT MENTORS

Updated 6 days ago
  • ID: 7584821/144
100 York Boulevard, Suite 400 Richmond Hill, Ontario Canada, L4B 1J8
This module teaches the many elements of managing marketing, including product development, pricing, promoting and distributing (placing) of a firm's goods and services, (known as the "4 Ps of marketing). Managers will come to understand marketing processes and consumer behaviour, by examining ways in which companies distinguish their products or services, determine customer needs through market research, and address consumer- buying preferences. The module discusses the effect of brand names and packaging, how promotion and pricing strategies help the firm meet its objectives, the various outlets business firms use to distribute their products, and the challenges associated with storing goods and transporting them to distributors... In this age of empowerment and accountability, everyone must take responsibility for communicating clearly. In typical organisations, formal presentations, whether to subordinates, senior management or external groups, form a core part of the..
Also known as: Management Mentors International, Management Mentors International Inc.
Primary location: Richmond Hill Canada
Associated domains: mmii.ca
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Interest Score
1
HIT Score
0.00
Domain
managementmentors.ca

Actual
www.managementmentors.ca

IP
72.55.133.5

Status
OK

Category
Company
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