Updated 67 days ago
KARE 11 - Minneapolis, MN
Our philosophy is to design from the single, two and transition shots out. This technique puts the initial design attention on what you shoot the most, the anchors, which, style-wise, characterizes the overall approach to the set. We use AutoCAD and build the set in real-time 3D, allowing us to prove all shots prior to construction. This ensures that our shot blocking frames the talent in a complimentary fashion, avoiding distracting elements such as horizontal lines going through an anchor's head (commonly known as the "Steve Martin Effect")... Our goal is to give you the most shots possible from the set. During this process we look for as many shot options to increase flexibility between broadcasts. After the shot blocking is worked out and the 3D wire frames are approved we begin to render the set; ensuring that care is taken when appointing finishes. This is one of the most critical elements because, as you know, these shots must frame the talent well, and enhance skin tones while..