MAJOR BRANDS INDIA - Key Persons
- Founder Aldo International
- Founder of the Aldo Group
Mr. Aldo Bensadoun, founder of the Aldo Group talks about Aldo's commitment to the Indian market.
On his very first trip to India, Canadian businessman Aldo Bensadoun, founder of the Aldo Group, is enthused by the promise the Indian market holds for premium fashion retail chains such as his. In an interview, he spoke about Aldo's commitment to the Indian market, what premium fashion retailers are doing to pull consumers back into stores, the challenges posed by e-commerce and fast fashion chains, and the lessons learnt while selling encyclopedias as a door-to-door salesman.
How important is the Indian market for the Aldo Group? Where does it stack up in the larger scheme of things?
Right now, the Indian market for the Aldo Group is extremely small. However, we believe this market has a lot of potential and we are very well accepted here. Our business here has been growing at a very fast rate over the last two years or so. Even though we have been here for the last many years, we haven't given this market the attention it needs. And today, we realize that India has been growing at a phenomenal pace and we want to be part of that growth. We expect growth to be fuelled by increased access to our physical stores as well as e-commerce, especially in smaller Indian cities.
Bensadoun says, Aldo Group has retail stores, it wholesales its own brands, build lines for other retailers, and sells online. Photo: Aniruddha Chowhdury/Mint