MARKETING PROJECTS GROUP
Updated 59 days ago
FACT: They earn money for themselves. In fact, they rate agencies based on billings, not results. The more money of yours they spend, the bigger account you are, and the larger they become. There is no incentive for an ad agency to perform at all. If agencies were rated on results alone, most would immediately shut down. Most advertising today has little noticeable effect on sales!... During the 2000 Super Bowl, a flurry of companies advertised spending upwards of $2 million per commercial spot, some with multiple spots. Nearly half of the 36 advertisers were startup internet companies promoting products like online stationery, job searching, and personal web pages. Many of the items we actually get for free now as part of other sites were expected to return enormous dollars on these ridiculous investments. Almost all are out of business. Gone. The advertising agencies that talked these companies into this placement made huge commissions. Millions of dollars were made, but not by any..