MANAGING ENTERPRISE CONTENT

So here we are, stuck with the same challenges we had last year, and the year before that, and the year before-you get the picture. On top of it all, we're dealing with the constant introduction of new platforms where we need to (or should) make content available to our customers. There are countless new opportunities to deliver the right content, to the right people, in the right place, and at the right time. How can we take advantage of them without starting from scratch? The good news is, we don"t have to. It's very likely that your organization has at least some form of content infrastructure; the question is, how will it need to change? As Ann and her coauthor, Charles Cooper, write, "The processes and best practices to create and manage content are undergoing a dramatic shift as content creators adapt to the increasing demands of a volatile content world." I'd call this an understatement. Content processes and best practices are evolving at the speed of light, and it's not enough..