MATTER COMMUNICATIONS - Key Persons
Job Titles:
- General Manager of Matter East
General Manager of Matter East, Anne Lines oversees all four east coast offices, including Boston and Newburyport, MA, Providence, RI, and Pittsburgh, PA. While creating and managing programs that drive business and brand awareness for key clients, Anne leads strategic direction across new business, revenue, staffing and more for the region. Anne always has an eye on what's next for the agency and how to maximize engagement for our clients - balancing long-term goals and the immediate impact PR can have on businesses.
Job Titles:
- Vice President and Leader of Media Strategy for Precision - a Division
- Vice President, Precision
Emily Quirk is a Vice President and Leader of Media Strategy for Precision - a division of Matter devoted to organizations with highly focused PR needs, like rapid growth B2B and B2C brands, nonprofits, and startups. Emily leverages her 20 years of journalism and public relations experience to lead strategic, creative and results-driven programs for clients working in supply chain and logistics, fintech, real estate, architecture engineering and construction (AEC), and enterprise IT. She's a stickler for AP Style and an NPR super fan.
Grace is a results-driven, hands-on communications professional with more than 12 years of experience in B2B tech and consumer tech PR. She is hyper-focused on creating impactful strategies that can be leveraged across earned, owned and paid channels. End-user consumption and engagement is rapidly changing, and Grace is consistently pushing client programs to evolve along with their audiences to drive brand awareness and ROI.
Job Titles:
- General Manager, Strategy Integrated Marketing
As GM of Strategy + Integrated Marketing, Jeff oversees brand strategy, integrated marketing, digital and design at Matter. With a background in consulting as well as agency and client-side marketing leadership, Jeff brings expertise to all aspects of marketing across consumer, B2B, tech and healthcare. Jeff is passionate about developing winning strategies in fast-changing categories that drive action and real returns on investment for clients.
Job Titles:
- General Manager, Matter Health
A businessman in a communicator's clothing, Jesse Ciccone is laser-focused on driving results for his clients. Having honed his skills on both the agency and client side, he's developed cross-functional knowledge across PR, marketing, business development, fundraising and shareholder communications. Believing that the best PR and marketing practices can be applied to any company, Jesse brings his expertise to bear for Matter's healthcare clients working in biotech, medical devices, pharma, healthcare tech and more.
Job Titles:
- Vice President, Matter Health
Jessica brings over a decade of healthcare public relations and marketing experience to the Matter Health team. With a passion for results-driven PR and marketing strategy, content and messaging development, and media relations, she thrives on working with innovative healthcare companies that are changing the way care is delivered, received and utilized.
Job Titles:
- Vice President, Integrated Marketing
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As a vice president of integrated marketing, John drives business results while navigating collaboration between clients and cross-functional teams across integrated strategy, creative and media programs. With a background in advertising and creative campaign development, John brings expertise leading Fortune 100 global brands and award-winning creative campaigns. John is most passionate about building lasting client partnerships and mentoring/motivating his teams, which together - deliver game-changing strategic marketing programs.
Job Titles:
- Marketing Leader
- Vice President, Media Marketing
Jonathan Tress is an accomplished marketing leader with 20+ years of experience delivering innovative brand moments, implementing modernized marketing approaches, and driving strategies to achieve business goals and expand bottom-line results. His expertise is designing and launching marketing campaigns that foster memorable brand experiences, transforming operational performance. He has worked on notable ad campaigns for IKEA, Burger King, Miller Lite and Domino's Pizza.
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Kirsten has spent her career bringing brand stories to life in fresh, relevant and memorable ways. With extensive experience in media relations, influencer marketing, thought leadership, internal comms and social media, she loves helping clients build strategic 360 programs that drive maximum impact.
Loren brings over 20 years of B2B technology experience to her clients and agency teams. Over the last several years, Loren has embedded herself in the cybersecurity realm and serves as a senior strategic advisor within Matter's cybersecurity group. She is the senior day-to-day program lead for her clients, responsible for overall strategy, messaging and content development, thought leadership, crisis communications, and media and analyst relations programs. Before joining Matter in 2016, Loren worked for several national PR firms with blue-chip clients such as SAP and Motorola. In her role as Vice President, Loren brings a results-focused mindset and works closely with her clients and teams to develop strategies that help our clients realize their business goals. She currently serves as the head of Matter's Providence office.
Job Titles:
- Executive Vice President, Leader of Diversity Inclusion
Job Titles:
- Vice President, Matter Health
Paul Berthiaume lives, breathes, eats, and sleeps Healthcare Marketing. After a distinguished career building and running a 50-person communications team at one of the largest health tech companies in the world, he joined Matter Health in 2019 to take our healthcare practice to new heights. During his tenure, Matter Health has grown to become one of the Top 20 healthcare marketing firms in the country. Paul has not only bolstered the firm's presence in health tech, life sciences, med device and payers/providers, but has overseen expansion into new areas such as digital mental health, substance abuse disorder, senior care, dentistry, and healthcare-focused venture capital firms.
Sara Beth has been working in PR and communications for more than 12 years and brings both agency and in-house experience to her role. She works exclusively with clients in the B2B tech space and brings a results-focused mindset to everything that she does. She's led numerous critical product launches and up-leveled her clients' media relations programs to achieve coverage in top-tier business and tech media outlets. She graduated from Providence College with degrees in Political Science and English.
Scott Signore is the proud founder and CEO of Matter, a Brand Elevation agency that unifies PR, marketing and creative to elevate its clients' brands, inspire action and build value.
He launched Matter in 2003, consistently growing the vibrant business in all measured categories - with annual revenue currently exceeding $40M. In addition to Matter's impactful public relations and social media programs, Scott drove the creation of the agency's top-notch creative and integrated marketing teams - comprised of experts from consultation and strategy to execution - delivering revenue-driving programs for Matter's clients.
Under Scott's leadership, Matter has been recognized as "PR Agency of the Year" by the PRSA and named a "Best Place to Work" by various media outlets no less than 14 times - six from the Boston Globe alone - accolades that speak to his and the agency's commitment to its most valuable asset: its people. Proud to employ the best and brightest in the business, Scott works hard to provide a collaborative, supportive and fun work environment.
Prior to launching Matter, Scott held positions on both the agency and corporate side, working among category-leading experts at Dorf & Stanton Communications and Shandwick in New York, before extending his learning and growth at Miller/Shandwick Technologies and FitzGerald Communications in Boston. Additionally, his time at Agfa Corporation was instrumental in his development as a communications professional and business leader.
Scott is a genuine believer in giving back to the community where he lives and works and has extended that approach to all geographies where Matter offices are located. On top of prioritizing Helping Hands, Matter's agencywide volunteerism initiative, and consistently contributing to a deep number of local and national non- and not-for-profit organizations, he's proud to have held an active Board of Directors position at the Jeanne Geiger Crisis Center, Newburyport Charitable Causes and the Signore Family Foundation.
Job Titles:
- General Manager for Precision - a Division
- General Manager, Precision
Vanessa spends her free time as an artist and console gamer
Vanessa is the General Manager for Precision - a division of Matter devoted to organizations with highly focused PR needs, like rapid growth B2B and B2C brands, nonprofits and startups. She's also the manager of Matter's Open Door program, which works with incubators, accelerators and co-working spaces to provide free education/training to entrepreneurs who need to manage brand promotion on their own. Outside of Matter, Vanessa is a mentor and judge for MassChallenge and regularly counsels entrepreneurs and young professionals. She's worked with niche agencies; managed print, web and social media campaigns; and guest lectured on PR and social media for undergraduate and graduate classes.