METADESIGNERS

However, we believe that designers need a more joined-up and systemic response that breaks away from our 'silo' mentality. Some business plans have performance indicators that are so limited that they seem lazy. For example, one of the causes of heart disease, obesity, diabetes is the popularity of fast-foods. But they use high levels of sugar, salt or meat because it is a cheap and easy way to make it palatable without employing well-paid chefs. However, whereas designers are usually asked to focus a few factors to make it desirable to a specific target consumer group, metadesigners would seek to join up many more factors in a way that is comprehensive enough to delivers many synergies to many more recipients and stakeholders... As paradigm change requires systemic thinking, therefore designers should be trained for this. We believe it would help them to find more comprehensive, 'joined-up' ways for society to feed, clothe, shelter, assemble, communicate and heal itself. This broad..