MINERVA CONSULTING - Key Persons


Dr. Andrew Cromarty

Job Titles:
  • Executive

Dr. Arthur M. Keller - CEO

Job Titles:
  • Managing Partner
  • Managing Partner, Startup and Intellectual Property Practice
Dr. Arthur M. Keller is Managing Partner of Minerva Consulting. His current consulting practice is to help startups get going. His client list includes Serus Corp., Unspam, Propel Software Corp., Target Mining, Persistence Software, and Mergent Systems. He serves on the board of directors of GenMobi Technologies, and as Chief Technology Officer of Carbon Tracing. Dr. Keller was a member of the Planning and Transportation Commission of the City of Palo Alto, California between 2006 and 2014, including as its Vice Chair. He was also co-chair of the Environmental Affinity group of the Silicon Valley Social Venture Fund (SV2) of the Community Foundation Silicon Valley. He is also a member of Environmental Entrepreneurs (E2). Dr. Keller invented technology for a "do not spam" registry with four students while a Visiting Associate Professor at University of California at Santa Cruz. This technology was licensed to Unspam, where he is an advisor and wrote the patent application for their patented technology. This technology is now used for the Child Protection Registries for Michigan and Utah. Dr. Keller was co-founder, Interim CEO, and chairman of the Board of Directors of Globallinx Network, which provides free Internet access to hotel guests through their in-room Internet Appliance with proprietary software using an custom advertising delivery system. Dr. Keller was Co-Founder (along with Dr. Sanjai Tiwari) and served as Chief Technical Advisor and a member of the Board of Directors of Target Mining Corp., formerly known as buyermail.com and as ccRewards.com, a startup that offered targeted promotions based on its purchase mining technology. Target Mining ceased operations. Dr. Keller co-invented their technology. Dr. Keller was a visiting associate professor of Computer Science at the University of California at Santa Cruz during the 2001-2002 and 2002-2003 academic years, where he taught undergraduate and graduate courses in databases and systems analysis and design. He continues his affiliation with UC Santa Cruz in the Technology and Information Management program of the Baskin School of Engineering. Dr. Keller is listed in Marquis' Who's Who in America, Millenium Edition. He has over 70 publications and have given over 125 lectures at conferences, companies and universities. His recent technical papers are available online in PostScript and Adobe Acrobat form.