MORGAN CREEK WINERY

Brammer attributes this success to the fact that Morgan Creek has created its own niche. "We specialize in muscadine and fruit wines-semi-sweet to sweetish wines-and nobody has really done those commercially," Brammer explains. Moreover, he says he had no interest in competing with legions of chardonnays, cabernets and more traditional wines already crowding the shelves in stores, and wanted to focus on a product that would be truly native to the area. "One of our clichés is, grits don't come from New York, and chardonnay doesn't come from Alabama," he says.

Primary location: Harpersville United States