MSIG ASIA - Key Persons
Mitsui Sumitomo Insurance Company, Limited ("Mitsui Sumitomo Insurance"), headquartered in Japan, was formed in October 2001 through a merger between the former Mitsui Marine & Fire Insurance Company, Limited ("Mitsui Marine") and The Sumitomo Marine & Fire Insurance Company, Limited ("Sumitomo Marine"). Mitsui Marine and Sumitomo Marine were leading non-life insurance companies boasting long histories, having been established in 1918 and 1893, respectively.
MS&AD Insurance Group, Inc. ("MS&AD Insurance Group") was formed in April 2010 from the business integration of Mitsui Sumitomo Insurance Group Holdings, Inc., Aioi Insurance Co., Ltd., and Nissay Dowa General Insurance Co., Ltd. It is amongst the world's top 10 non-life insurance groups based on gross revenue, with A+ Stable credit rating and presence in 50 countries and regions globally. MS&AD Insurance Group is committed to achieving sustainable growth and to enhancing enterprise value, driven by five business domains: domestic (Japanese) non-life insurance, domestic (Japanese) life insurance, overseas business, financial services business and risk-related business.
The Mitsui conglomerate began as a shop dealing in kimono fabrics called "Echigoya". It was opened in 1673 by Takatoshi Mitsui, a merchant in Edo (now Tokyo).
With the aim of accommodating its customers' needs, Echigoya introduced many innovative business practices. These included adopting over-the-counter-sales and the cash-and-carry system which were unheard of in Japan at the time. Furthermore, Mitsui used flyers and umbrellas printed with the shop's name to publicise his business.
Mitsui also focused on customer-centric business management and brand strategy, and sought to boost employee motivation and satisfaction through personality-oriented performance evaluations. These pioneering approaches laid the foundation for Mitsui's subsequent success and prosperity.