NEWCO - Key Persons
Deena has been a "Newconian" since 2010, working as a sales manager with experience across various platforms including print, digital, out of home, event sponsorships and mobile. She is a graduate of the University of Wisconsin - Madison and was an active member of their equestrian team. Her love of animals does not stop at horses - she loves anything that is furry, especially her dog. During her free time, she loves to cook (and post the finished products on Instagram, of course!), stay active with barre classes, and spend time with her giant family. Friends and coworkers are often drawn to Deena's positive and collaborative attitude, unwavering determination, and homemade muffins!
Job Titles:
- Sales Manager
- Midwest Ad Sales Manager
Kevin has served as Midwest Ad Sales Manager for Newco Media since the spring of 2012.
He's a fun-loving strategic thinker who works hard and plays hard. A seasoned ad professional with 22 years of experience spanning the agency and media sales side of the desk. Whether bringing big ideas, forging relationships, or turning stones for new opportunities, this is the guy everyone wants working for their team. Say hello to Jack Carson!
Jack moved to Chicago from his hometown in the suburbs of Detroit as a graduate from Michigan State University (Go Green!). After a decade building award-winning media plans for clients at Ogilvy, DDB, and Starcom, Jack transitioned to ad sales and has been helping his former colleagues on the agency side develop high-impact partnerships with Newco's media properties, ever since.
With extensive experience working on ad categories ranging from CPG to Retail, Hard Goods, QSR, Auto, BizFi, Entertainment, Tech, and Alcohol/Sprits, Jack is considered a "planner's rep", always going the extra mile to help his clients look good and make their jobs easier. By applying his expertise and deep understanding of the media planning process, Jack has had tremendous success over 12 years with Newco, building revenue for national and local print properties, event sponsorships, custom content, and digital media with a recent focus on rich mobile advertising.
When not towing the line as Newco's resident work horse, Jack is a proud resident of "The Handsomest Suburb of Chicago", Downers Grove, located 20 miles west of the city. There, he and his wife Becky keep busy restoring their mid-century house while raising their two children. Jack enjoys spending time with family and friends, travel, winter sports, camping, bike rides, taking in a film or live music concert and an occasional round of golf.
Having been in ad sales for several years prior, in 1990 Steve found himself out of a job and a victim of the recession. To earn some money, he drove a Chicago cab - one of the hardest jobs he ever held. He also managed record-label co-op dollars for a chain of record stores where he worked as a teenager and placed ads for them in local media. And it was from the basement of his parents' home that The Newman Company was formed.
With his life savings - a whopping $3000 - Steve bought his first computer. MS DOS, green screen and a dot matrix printer. In those days, you had to buy computer parts and assemble them on your own. In 1994, Steve secured the Newco.com URL.https://www.wemailmed.com