NEW MARKETING NETWORK - Key Persons

Betty Jamieson-Dunne

Job Titles:
  • Director of Marketing, ITW / Space Bag
"If I were to do any work in repositioning or new product development, the first call I'd make would be to New Marketing."

Frank R. Morgan

Job Titles:
  • President, Star Fine Foods
"...invaluable in developing a winning tag line, new logo treatment and web site design and content... I look forward to continuing

Marcia Miller

Job Titles:
  • President, You Go Girls! Travels
"...a new product specialist providing consumer research intelligence, her creative expertise in positioning and advertising support encompasses two very strong traits - creative talent and research curiosity... a dynamic synergy for getting to the

Michael Riley

Job Titles:
  • Director of Strategic Planning, Allen & Dorward / Chiat - Day

Pam Boynton

Job Titles:
  • President / Retail Division, Mrs. Smith 's Bakeries
  • VP Private Label Brands - Acosta Sales and Marketing
"...a great knack for seeing the opportunity to take a great idea and make it marketable and unique... "I've watched [Priscilla] turn interview situations that could have proved disastrous in other moderator's hands into important

Patrick J. Tighe

Job Titles:
  • VP New Products / New Ventures, Dole Foods

Priscilla Wallace close

Priscilla is known for being a visionary and a leading expert in turning market and consumer insights into profitable new products, services & businesses for the CPG Brand and Private Label industries. She built her firm's 23-year track record of success by growing market share and boosting profits for Fortune 50 as well as start-up companies. What sets Priscilla apart as a marketing consultant and acclaimed market researcher is her creative expertise that comes from her background as an advertising executive and award-winning creative director with major agencies including Foote, Cone & Belding, McCann-Erickson, and DMB&B. Known for identifying market opportunities that others miss, one of her client's noted, 'Priscilla almost instinctively knows what consumers want and how to deliver it.' She was among the first to recognize the untapped potential in the Boomer Market and created Boomertising® to help clients understand the impact Baby Boomers have on their business and how to turn that knowledge into incremental revenue. A frequent speaker, she is often quoted in the press regarding consumer insights, trends and opportunities, including Wall Street Journal, Ad Week, MSNBC, Los Angeles Times, Dallas Morning News and Mature Market Reports. Priscilla is on the Board of Directors at the Eller College of Management, University of Arizona and the Board of Directors of Autognomics Corporation.

Robert Blomquist

Job Titles:
  • Marketing Director, California Raisin Board
"...has played a strategic role in brand development and portfolio assessments... works very well with our agency,

Sherri Coffelt

Job Titles:
  • VP Marketing, Fresh Express / Chiquita Brands Int'L
"Priscilla was way ahead of everyone on the coming wave of aging Baby Boomers... She has provided untold insights into