ORIENT DESIGN PTE - Key Persons


Jeremy Sun

Job Titles:
  • Design Director of Orcadesign Consultants
Orcadesign is a strategic industrial design consultancy with studios in Singapore, Malaysia and China. Under Jeremy's stewardship, Orcadesign has been empowering clients through innovative design strategies and solutions. In recent years, Jeremy has been evangelizing and leading Design Thinking programmes, helping clients reframe challenges, create compelling visions, and craft innovations that resonate with their target market. Jeremy has been on both ends of design awards - both as jury and as an award-winning team lead, with international accolades including iF, Reddot, Good Design Award, etc. He is also active in design education and promotion, having lectured in undergraduate programs in design institutions and forums. Jeremy has also lent his decades of experience, expertise and insight to help sculpt Singapore's master plans in the creative industry, having been appointed to advise various Singapore government agencies.

Mr Albert Kong

Job Titles:
  • Associate Franchise Consultant Partner
One of Asia's most respected franchise experts, Albert Kong is a sought-after speaker at entrepreneurship seminars and franchising events held globally. Albert has been a long-time Executive Council member of Singapore's Franchising & Licensing Association. Among his notable achievements: One of the first in Asia to be a Certified Franchise Executive (CFE), and publisher and editor-in-chief of the highly lauded Asia Pacific Franchise. As Chairman and CEO of Asiawide Franchise Consultants Pte Ltd, Albert leads a professional team which have helped more than 500 Asian companies successfully develop and market their franchises regionally and beyond.

Mr Allen Tan

Job Titles:
  • Associate Creative Director - Taiwan
  • Creative Director of Summer Code
Allen is Creative Director of Summer Code. He has embarked on a wide spectrum of projects for advertising and marketing food and beverage brands. He has over 10 years of experience in branding, franchising and market strategy. He has designed many successful franchise systems in China. Allen leads a strong design team that practises a hands-on approach to design, infusing ideas that are youthful, fun and energetic.

Mr Augustine Low

Job Titles:
  • Associate PR Partner
Augustine Low brings with him diverse experience across the communications field. He has held senior positions in journalism, advertising and corporate communications in both and public and private sectors. Currently, as Managing Director of public relations agency The Advocate Group, Augustine spearheads strategic planning and brand management. He counsels a wide spectrum of clients, utilising and combining his skills and expertise in the various communications disciplines.

Mr Eugene Ohba

Job Titles:
  • Associate Brand Strategy Partner - Tokyo, Japan
Eugene Ohba is our international partner based in Tokyo. He is a specialist in visual and conceptual brand strategy development, identity design development and packaging design development. Eugene has impressive credentials, having done creative work in San Francisco and for Interbrand Japan. He has directed brand strategy development for some of the world's most notable brands in food and beverage, consumer products and beauty and health. Eugene has also been at the forefront of design and branding for retail stores in Beijing, Shanghai, Florida and Japan.

Mr Jackie Tan

Job Titles:
  • Design Consultant
Jackie Tan is the design consultant of Orient Design and has more than 20 years of experience in the design industry. He is widely regarded as one of Singapore's foremost designers. Jackie was the Chairman of the Singapore Packaging Star Award 2004 and is also a committee member of the Packaging Council of Singapore. Jackie has been appointed as judge for the Singapore Press Holdings Newspaper Page Design Award since 2005. He has won numerous awards and accolades for distinction in design.

Mr John See

Job Titles:
  • Associate Restaurant Consultant
John See is well-known in the gourmet industry for his international culinary experience. Before setting up his own business Foodies Incorporated, John had international exposure as a chef with several international hotels such as Hyatt and Raffles Hotel, and was also the personal chef for the Australian High Commissioner. Now he focuses his professional food and cooking expertise in creating new recipes and menus for various cuisines, and also specialises in food consultancy services and public food demonstrations.

Mr Lee Hua Qing

Job Titles:
  • Partner - Beijing
Hua Qing graduated from Central Academy of Craft Art in 1999. Hua Qing Design Company focuses on visual and brand identity, packaging design, space design, logo design and more. As Creative Director and Manager, he has expanded his company to a multidisciplinary event planning, franchise design, marketing strategy and design consultancy in a short span of 4 years. He is an active member of many design associations such as CCII International Design Center, International Fashion Color Association Packaging and Design Magazine governing units. He is also a committee member of China Packaging Federation Design and ADC New York International Association of Art Direction.

Mr Pan Wen Long

Job Titles:
  • Associate Creative Director - Shanghai
  • Creative Director of ShangHai Folkspan Packaging Plan
Pan Wen Long is the creative director of ShangHai Folkspan Packaging Plan and Design Co.Ltd. He's also an active member of a very prestigious design community, International Commercial Art Designer (ICAD). With an interest of fine arts and a span of 10 years of design packaging experience, he has won many awards in China. His expertise lies in gift boxes such as gift boxes, wine and tea.

Mr. Jacky Tai

Job Titles:
  • Associate Brand Strategy Consultant Partner - Unbroken Branding
Jacky believes that when a company has the right brand strategy and executes this strategy consistently, it will create an unbroken winning streak that transforms the business into a powerful brand. It was this idea which had inspired him to name his firm Unbroken. Prior to this, Jacky was the director of brand strategy at PwC Singapore after his former consulting firm, StrategiCom, was acquired by PwC. Jacky has a degree in marketing from the University of Wisconsin - Madison, and he is also a PMC-certified consultant. He authored 7 highly-acclaimed brand strategy books including: Branding Landmines Even The Best Brands Step On. B2B: 10 Rules To Transform Your Business Into A Brand. Killer Differentiators: 13 Strategies To Grow Your Brand. Get A Name: 10 Rules To Create A Great Brand Name Brand Zero: The Complete Branding Guide For Start-Ups.

Ms Renee Xavier

Job Titles:
  • CEO, Alpha & Omega Law Corporation
Renee Xavier set up alpha & omega in 2003 as a boutique Intellectual Property (IP) consultancy and groomed it into a registered law practice in 2009 providing IP owners total management solutions of their IP portfolios, from creation to education to optimal capitalisation. Renee was the Managing Partner in one of Singapore's largest corporate law firm's branch office and Head of the International Department of Singapore's leading IP Specialist Services Company.