PARALLAX - Key Persons

Pamela has spent her professional life working with and caring about content. She has extensive experience helping clients to improve both their content and their processes to create and manage it. Pamela's expertise lies in aligning content with users' needs and business requirements, and in writing and structuring content consistently, whether part of a content management implementation or as a way to improve the content's usability. Pamela specializes in helping clients to create, publish, and manage useful, usable, and consistent content, bringing over 20 years of experience to her work. She is a frequent speaker at conferences and is also a co-author of the first edition of the best-selling Managing Enterprise Content: A Unified Content Strategy (New Riders, 2002). She also developed and teaches the course "Treating Content as a Business Asset" for the University of Toronto's iSchool Certificate in Information Management program.

Paul LeBel has more than 25 years of experience as a writer, editor, and communications planner for a wide variety of corporate, government, and agency clients. Paul is a writer first and foremost. Whether it's a keynote speech, marketing communications campaign, or media relations strategy, Paul's strength is his ability to quickly grasp the client's needs and deliver the products that meet those needs. Paul has served dozens of clients as an independent consultant, including the Ontario Ministries of Research, Innovation and Economic Development and Trade, Hewlett Packard Canada Ltd., Hydro One, Hill and Knowlton Canada, Kraft Canada Inc., Canadian Commercial Corporation, Ontario Exports Inc., and the Ontario Association of Architects. Before establishing Parallax Communications, he was Manager, Public Affairs, at Magna International Inc. He has extensive experience in business communications in diverse areas at Southam Communications, the Government of Ontario, and Manulife Financial. He also developed and taught two credit courses, Corporate Communications and Speech Writing, in Sheridan College's Journalism program.