PR GROUP

PR Program: Deliveroo engaged The PR Group to launch the company in Australia and support its growth and expansion with an agile and high impact PR program, including blogger and influencer relations and sponsorship leverage. Working as a trusted extension of their team, in the 6 months since engagement, we have delivered over 295 pieces of coverage in major consumer lifestyle and business media... PR Program: Dropbox approached The PR Group to support its repositioning to a business that served both consumers and businesses and build its brand in ANZ through a powerful, narrative led PR program. Since engagement we deliver on average 25 pieces of positive coverage a month across technology, business and lifestyle media, including significant stories in AFR Technology, The Australian IT, Computerworld, ZDnet, Business Insider, Forbes, news.com.au and Huffington Post. We also launched and managed a thought leadership content program and staged Vivid Ideas panel discussion with leading..

Primary location: Singapore