PRIME FACTORS® - Key Persons


Henry Cheli - CEO, President

Job Titles:
  • CEO
  • Member of the Leadership Team
  • President
Henry Cheli has been working in the high technology industry in the areas of Data Security and Digital Communications for more than 35 years, helping to commercialize emerging technologies for innovative technology companies globally. Henry served as Vice President, Americas Sales and later as Vice President of Business Development for Thales eSecurity, a leader in advanced data security solutions and services. Prior to this, Henry was President of Annese & Associates (sold to ConvergeOne) and a sales and commercialization consultant for several technology firms. Henry served as the Sr. Vice President of Sales, Marketing & Support Services at Visual Networks, a venture backed startup company that pioneered the development of software tools used for "Service Level Management" of Telco Packet Networks, where he supported their growth through Initial Public Offering (IPO). Henry also served as General Manager of the Networking Group division of Andrew Corp, where he led them to profitability. Henry lived for a period in England, where he reported to the Chairman of Racal-Datacom Global and ran Business Development to facilitate Racal's participation in the consortium to establish the British "Camelot" Lottery System. He also held management positions in domestic and international Sales & Marketing and as General Manager of a product division of Racal-Datacom, Inc.

Jose Diaz

Job Titles:
  • Member of the Leadership Team
  • VP, Products & Services
Jose has worked in data security and communications for more than 40 years, most recently serving as the Director of Payment Strategy at Thales e-Security with global responsibility in guiding the development of solutions for financial services. Leading product development for Prime Factors, Jose brings a unique, customer-centric focus, having also held roles in Channel and Direct Sales in Latin America and the Caribbean, as well as global Business Development through technology partners. He has led engineering, product development and services teams developing data protection and network security solutions and has been a keynote speaker at payments and data protection events across the Americas. Jose has four patents in digital communications and is a graduate of the University of Miami with an MSEE degree.

Justin Teitt - CMO, COO

Job Titles:
  • CMO
  • COO
  • Member of the Leadership Team
Justin has a diverse background in marketing, operations and executive management for emerging technologies and communications companies ranging from start-ups to Fortune 10. Justin served in a chief executive role at his prior two companies, a venture-backed technology company and a marketing and product development services company. He has held leadership roles in Global Channel Development with Sterling Commerce (acquired by IBM) and National Retail Development with SBC Communications (now AT&T), where he also held roles in corporate marketing, global sales, and field operations line management.  Justin has served on the boards of several emerging technology companies as well as non-profit organizations focused on community development.

Pete Flagella

Job Titles:
  • Member of the Leadership Team
  • VP, Global Sales
Pete brings over 25 years of software management and sales experience to Prime Factors. He has a proven track record of identifying and capitalizing on emerging opportunities, while implementing improved business processes using a consultative approach that includes strategic thinking and tactical planning. Pete is proficient at working with executive management, support staff, and stakeholders to gain consensus on strategic plans to ensure accelerated service delivery and execution. Prior to Prime Factors, Flagella worked for Oracle, Sense Corp, and led a sales team at Arcplan, Inc., where he was responsible for growth and development in every area of revenue.