BIKE FUN INTERNATIONAL

The 90s were special. They were colourful and full of crazy trends that we all wanted to explore. Fresh music was everywhere, the art scene was thriving and the bike was being reinvented as a major tool for having fun. It was a fresh atmosphere with a new approach and attitude. Outdoor activities were booming and we wanted to boulder every rock. We wanted to climb every mountain we came across, but when we got to the top, we wanted to ride the hell out of it downhill too! For that we needed the right machine. That‘s when Rock Machine was born: Rock from the rock music we listened to, rock from the mountains we climbed 24/7... Rideability, practicality and durability. These are the principles we have in mind when designing the bike. Every part has to work properly and do its job. We believe that function always comes before design. You will not find a single part on a Rock Machine bike that has no function. We do not make overly complicated designs just because it looks good. We have..

Also known as: Rock Machine

Primary location: Mont Canada