SCANDINAVIAN OUTDOOR

Scandinavian Outdoor Group was founded in 2001 as an industry initiative to serve outdoor retailers and media in export markets. It unites well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland. It all started with 15 Scandinavian outdoor companies, who could see the great benefits of cooperating. Over the years more brands have joined, as working together have proved to be a well-functioning strategy... The Scandinavian Outdoor Group aims to strengthen the Scandinavian member brands internationally by joining together. By providing a platform for cooperation and offer projects that strengthen both the image and the profit of the brands... We are Scandinavian premium outdoor brands, united in Scandinavian Outdoor Group. Together we represent more than 3400 years of experience in development.

Also known as: Scandinavian Outdoor Group, SOG Press Room

Primary location: Åre Sweden