SCHNOLL MEDIA CONSULTING - Key Persons

Job Titles:

• Associate Director
• President, Lysis Internation
• Writer

John Kypriotakis has been a part of Schnoll Media Consulting for over 10 years working on a diversified group of projects including research on voice of the customer and marketplace trends as well as developing and implementing related strategy. He is an outstanding interviewer especially with decision makers to determine organizational needs and industry trends. Kypriotakis is an accomplished writer and speaker. He has written numerous articles for trade publications and newspapers and has addressed seminar audiences internationally on print industry trends. John is also the president and founder of Lysis International, a Sales Management Consulting firm based in Tampa, FL. At Lysis, John has focused on increasing clients' revenues and profitability by optimizing their sales and customer experience efforts. His practical approach to research is informed through interviews and surveys with decision makers, print and media buyers, as well as observation and collaboration with client teams. John has a Bachelor of Science in Industrial Engineering from Cleveland State University

Job Titles:

• Associate Director
• Managing Director of Brimstone Hill Associates

As Managing Director of Brimstone Hill Associates, Noel provides marketing communications services including video production, copywriting and marketing strategy to technology vendors and commercial, direct mail and transactional print providers. Noel has collaborated with SMC on several SMC projects and executed a series of notable videos. Spanning over 35 years in digital printing, marketing communications and market research, Noel has edited five leading printing industry magazines and advised leading equipment and software vendors, franchisors and independent print providers on nearly all aspects of digital printing. He has moderated dozens of focus groups, developed qualitative and quantitative surveys in multiple industries, written hundreds of articles, blogs, and is a frequent speaker at industry conferences and at vendor-sponsored customer events. He has created numerous white papers, case studies, and produced promotional and training videos for industry leading companies. Regardless of the medium or venue, Noel's primary focus is on communicating ways companies can use digital printing as a driver for business growth, productivity and efficiency. Noel has a Bachelor of Business Administration in Management from the University of Massachusetts

Job Titles:

• Managing Director

Steven Schnoll, prominent business management thought leader, lecturer and writer, is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. Steven has had notable experience in the past several years assisting non-profits and community based financial institutions realize significant revenue improvements through the use of innovative data driven marketing techniques. Simultaneously, through his constructive endeavors, has implemented cost effective processes to reduce costs. He is an ardent student of great, companies and how they attain excellence in a rapidly changing media environment. Steven has had leadership and ownership interests spanning 40 years in five graphic communication organizations and one software company. He has built a reputation as a practical innovator for companies attempting to enter new markets or revitalizing existing markets.