SCHEFFEL-SCHMUCK HGMBH - Key Persons

Axel Scheffel was born and bred in Munich and grew into his current role of Managing Director at Scheffel. He received wide-ranging training in all areas of the jewellery business. He became familiar with the technical fundamentals, materials and tools by working with the old master craftsmen and goldsmiths. Alongside the experience and knowledge he primarily gained during his dayto- day work in the Munich-based family business, he also made important contacts directly within the global markets and learned who supplies the right raw materials. Close contact with craftsmen in production remains an important basis for new ideas and continuous development to this day. Axel Scheffel is constantly experimenting with new materials, techniques and production methods. He loves the challenge of improving things or even inventing them from scratch. He draws inspiration from contemporary art, architecture and fashion: "I want to know what's happening now, what's in demand and what represents our zeitgeist." He unites current influences with classic shapes in his pieces of jewellery. You never get tired of them and you always find constantly new ways of expressing yourself.