SEGAL - Key Persons


Achal Bassamboo

Job Titles:
  • Codirector
  • Codirector, MMM Program

Alex Birdwell

Job Titles:
  • Codirector
  • Codirector, Design Thinking & Communication ( DTC ) Program

Alissa Matsumoto

Job Titles:
  • Member of the Administrative Team
  • Program Assistant

Amber Hall

Job Titles:
  • Member of the Advisory Board
  • Director of Product Management, Kohler

Amy O'Keefe

Job Titles:
  • Director
  • Director, EDI Program
  • Master of Product Design and Development Management ( Mpd 2 )

Amy Schwartz

Job Titles:
  • Adjunct Lecturer

Anita Prasad

Job Titles:
  • Anita Prasad Product Manager, Intuitive Surgical

Baiju Shah

Job Titles:
  • Adjunct Lecturer

Bayleigh Smith

Job Titles:
  • Member of the Administrative Team
  • Project Coordinator

Benjamin Block

Job Titles:
  • Adjunct Lecturer

Carole Segal

Job Titles:
  • Co - Founders of Crate

Casey Russell

Job Titles:
  • Member of the Administrative Team
  • Manager of Program Administration

Cate Dorigan

Job Titles:
  • Consultant

Cate Herscher

Job Titles:
  • Admissions Coordinator
  • Member of the Administrative Team

Charles Deering McCormick

Job Titles:
  • Lecturer

Charles E. Morrison

Job Titles:
  • Professor of Decision Sciences / Professor of Operations, Kellogg School of Management

Chris Rowe

Job Titles:
  • Member of the Advisory Board
  • Global Vice President of Research & Development Mars Snacking, Mars Inc.
Chris is the Global Vice President of Research & Development for the Mars Snacking segment of Mars Inc. He is responsible for over 1600 R&D associates across 60 countries, and his scope of accountability spans programs encompassing multiple horizons of innovation and science & technology. He has extensive experience in Research & Development for major global food companies including Quaker Oats, PepsiCo, Wrigley and Mars. He's had the privilege of working on some of the world's most favorite brands including Gatorade, Extra Gum, M&M's and Skittles. Chris was appointed to his current role following eight years living and working in Russia, Germany and the UK. Chris has a passion for all things innovation, with a specific focus on consumer experience and design. He has worked on or led teams delivering hundreds of innovation projects during his career and pioneered many category-first innovation offerings and approaches. He created the first global Experience Design Team in Wrigley and built design centers in Chicago and London. Inside and outside of work Chris has a strong passion for coaching and developing people. He has coached dozens of youth sports teams and ran youth sports leagues with his wife Carol in Russia, UK and US. He has developed numerous employees throughout his career who have gone on to do great things in the world of innovation. Chris and his wife Carol have three daughters, one son, a cat and a dog.

Cindy Wells

Job Titles:
  • Member of the Administrative Team
  • Program Coordinator

Claire Henderson

Job Titles:
  • Director
  • Director, Design Strategy & Service Design, Zillow
Claire began her career in sales and marketing at General Mills, working with customers from Aldi to SuperValu to Amazon to deliver superior in-store and online retail experiences for brands such as Nature Valley, Cheerios, and Yoplait. She launched over 30 new brands and became an expert in product distribution, sales forecasting, promotion and pricing, and localized marketing for brands across the country. Based on her experience developing a new snacks product for General Mills, Claire became passionate about how human-centered design thinking can impact not only retail experiences but also new product development processes within companies. She attended the MMM Program at Kellogg and interned at Medtronic as a Global Product Manager in their pacemaker division, focused on using human-centered design methods to drive new product innovation for the world's smallest pacemaker. After graduating from the MMM Program in 2018, Claire joined IBM's Digital Strategy practice where she helps clients master the new product development and innovation management process and digitally transform to deliver new growth for the company. Claire is currently the Director of Design Strategy & Service Design at Zillow

Courtney Welton

Job Titles:
  • Member of the Advisory Board
  • Senior Vice President and General Counsel, Allstate Business Law & Compliance Team

Craig Sampson

Job Titles:
  • Adjunct Lecturer

Dan Kraemer

Job Titles:
  • Adjunct Lecturer

David Gatchell

Job Titles:
  • Director
  • Director, Manufacturing & Design Engineering ( MaDE ) Program

Eric Capper

Job Titles:
  • Senior Design and Prototypying Specialist

Ermias Gebrekidan

Job Titles:
  • Member of the Administrative Team
  • Program Assistant, MMM, EDI, & Mpd2 Programs
  • Program Assistant, MMM, MPD, & EDI Programs

Gal Vered

Job Titles:
  • Gal Vered Product Manager, Google

Garry Cooper

Job Titles:
  • Member of the Advisory Board
  • CEO and Co - Founder of Rheaply

Genevieve Severini

Job Titles:
  • Member of the Administrative Team
  • Program Assistant
  • Program Assistant, EDI, MMM, & Mpd2 Programs
  • Program Assistant, MPD, MMM, & EDI Programs

Greg Holderfield

Job Titles:
  • Executive Director
  • Member of the Segal Leadership Team
  • Executive Director of the Segal Design Institute, Clinical Associate
  • Executive Director, Segal Design Institute / Co - Director, MMM Program
Greg Holderfield is executive director of the Segal Design Institute, clinical associate professor, and director of the MMM program. He is a passionate advocate for the power of design and is well known in the field. His design work has been recognized globally with more than 25 design awards, including two prestigious German "Red Dot" awards, Japan's "Good Design" award, and the IF International Design Forum award. Greg brings to the classroom over 20 years of experience in the innovation space. Most recently he was vice president of design and strategy at ARC Worldwide / Leo Burnett, where he led breakthrough initiatives for McDonald's, P&G, Kellogg's, and Symantec. Previously he was director of strategic design innovation at HLB, working with such clients as Microsoft, Dell, Unilever, SC Johnson & Son, 3M, Wrigley, and LG Electronics. In 2009, he was named to the global design jury for the International Design Excellence Awards. Greg received his BFA in industrial design from the University of Illinois, where he was recognized with the IDSA Merit Award. He received his MS in product development from Northwestern University.

Hemma Mistry

Job Titles:
  • Member of the Administrative Team
  • Program Assistant, EDI, MMM, & Mpd2 Programs

James Conley

Job Titles:
  • Clinical Professor

Jeff Meredith

Job Titles:
  • Member of the Advisory Board
  • CEO, Chamberlain Group

Jeffrey Cohen

Job Titles:
  • Adjunct Lecturer

Jeri Beth Ward - VP

Job Titles:
  • Vice President
  • Vice President for Global Marketing and Communications
Jeri Beth Ward became Northwestern University's Vice President of Global Marketing and Communications in Fall 2018. She is responsible for driving the University's global branding and communications strategy. Ward is a double alumna of Northwestern with dual graduate degrees from the Kellogg Graduate School of Management and the McCormick School of Engineering. She returned to Evanston after a successful career in a variety of marketing and communications roles at Ford Motor Company and Audi. She was the first female vice president at Audi of America, serving most recently as senior vice president and chief communications officer. She earned her bachelor of science degree in mechanical engineering at Kettering University. After launching her career in powertrain engineering at General Motors, she went on to earn her Northwestern degrees through the University's MMM program. While at Northwestern, she interned at General Electric in consumer marketing. In 2001 she returned to the automotive business as a marketing leader at Ford. In 2017, Ward was named to a list of America's 25 top innovators in the public relations field by the Holmes Report, a leading news outlet examining public relations and marketing trends.

Jim Wicks

Job Titles:
  • Director
  • Director, MPD2 Program / Clinical Professor, Segal Design Institute
  • Director, Mpd2 Program, Codirector, EDI Program

Job After MMM

Job Titles:
  • Business Strategist, IA Collaborative
  • Founder / CEO, ReBLEND
  • Product Manager, AR / VR, NVIDIA
  • Product Manager, Google
  • Product Manager, Intuitive Surgical
  • Sales Strategy Manager, Fictiv
  • Senior Product Manager, Amazon

Job Before

Job Titles:
  • MMM: Customer Manager ( Grocery, Natural, Ecommerce ), Clif Bar & Company

Job Before Kellogg - Founder

Job Titles:
  • Co - Founder
  • Chief of Staff, IDEO.Org
  • Consultant at Deloitte Consulting
  • Management Consulting
  • Senior Design Research Consultant at Deloitte Digital
  • Systems Design Engineer and Project Manager at Northrop Grumman

Job Before MMM

Job Titles:
  • Chief of Staff, IDEO.Org
  • E - Commerce Customer Manager, Clif Bar
  • Product Development Engineer, Whirlpool
  • Program Director, Accel Biotech
  • Senior Vendor Manager, Beauty, Amazon.Com
  • System Engineer, TSG Advanced Systems
  • Technical Engineering Manager at Procter & Gamble

Joe Kuechel

Job Titles:
  • Operations Director, Ford Prototyping Lab

John Anderson

Job Titles:
  • Codirector, Segal Design Certificate
  • Operations and Infrastructure

John Frels

Job Titles:
  • Member of the Advisory Board
  • Vice President, Research and Development, Abbott Core Diagnostics

Juan Luciano

Job Titles:
  • Business Strategist, IA Collaborative

Kathryn Bernell

Job Titles:
  • Kathryn Bernell Founder / CEO, ReBLEND

Katie Henslee

Job Titles:
  • Senior Design Research Consultant

Kelly Costello

Job Titles:
  • Adjunct Lecturer

Kim Hoffmann

Job Titles:
  • Member of the Segal Leadership Team
  • Design Education and Strategic Initiatives Lead
  • Director of the James Dyson Foundation
  • Information Technology
Kim Hoffmann leads design education initiatives and strategic projects for the Segal Design Institute. Over the past 15 years, she has worked on numerous projects and programs at Segal. She helped start up the Master of Science in Engineering Design Innovation (EDI) program during its first five years, managed operations for the institute overall, and contributed to Segal's strategic vision as it has grown and evolved. She currently teaches Design Thinking and Doing and Designing Your Life, both foundational courses in human-centered design that are open to all undergraduates at the university. Hoffmann also serves as a director of the James Dyson Foundation, a charitable organization dedicated to engineering and design education. Previously, Hoffmann worked in product marketing at Logitech, a major manufacturer of personal digital peripherals, where she helped define and launch new products in the mobile mouse category. She has also worked on numerous product design and development projects as an independent consultant over the years. In parallel to her other design work, Kim co-founded RedStart Design, a jewelry design firm, with two other designers from Stanford. One of RedStart's pieces, the Subtle Safety Ring, is held in the permanent collection at the Museum of Modern Art in New York.

Leah Marcus

Job Titles:
  • Senior Director
  • Adjunct Lecturer

Liz Gerber

Job Titles:
  • Co - Director, Center for Human Computer Interaction Design / Co - Director, Delta Lab / Professor of Mechanical Engineering
  • Codirector, Center for Human Computer Interaction Design

Maggie Pool

Job Titles:
  • Maggie Pool Senior Product Manager, Amazon

Maggie Rodgers

Job Titles:
  • Maggie Pool Senior Product Manager, Amazon

Mark Schumacher

Job Titles:
  • Member of the Administrative Team
  • Financial Coordinator

Martha Cotton

Job Titles:
  • Adjunct Lecturer

Matt Vokoun

Job Titles:
  • Member of the Advisory Board
  • Vice President - Devices & Services, Strategy & Business Operations Google

Michael Beltran

Job Titles:
  • Director of 3D Printing and Rapid Prototyping Lab / Senior Lecturer

Michael Peshkin

Job Titles:
  • Member of the Segal Leadership Team
  • Engineering Education Lead
  • Professor
Michael Peshkin is a professor of mechanical engineering and is the Allen K. and Johnnie Cordell Breed Senior Professor in Design. His research is in the fields of human-robot interaction, haptics, sensors, and rehabilitation robotics. He created the core technology of what is now Mako Surgical, and has also co-founded companies in human-assist robotics (Cobotics), rehabilitation robotics (Kinea Design), and tactile display (Tanvas). Peshkin holds a BS in physics from the University of Chicago and a PhD in physics from Carnegie Mellon University.

Michael Winnick

Job Titles:
  • Adjunct Lecturer

Michele Zugnoni

Job Titles:
  • Codirector
  • Codirector, Design Thinking and Communication ( DTC ) Program

Mike Edmonds

Job Titles:
  • Adjunct Lecturer

Naval Captain

Job Titles:
  • System Engineer at TSG Advanced Systems / Summer Internship / Product Manager Intern

Neil Willcocks

Job Titles:
  • Member of the Advisory Board
  • Founder, Chair 8 Consulting LLC

Rasháanda Cook

Job Titles:
  • Member of the Advisory Board
  • Founder, Brave Path Consulting & Coaching

Rene Peters

Job Titles:
  • Rene Peters Product Marketing Manager, Augmented Reality, Microsoft

Robert Taglia

Job Titles:
  • Senior Design and Prototyping Specialist

Scott Simpson

Job Titles:
  • Senior Design and Prototyping Specialist

Segal Design Certificate


Segal Iron Pour

Job Titles:
  • Master 's Degrees

Segal Seminars


Shriansh Shrivastava

Job Titles:
  • Senior Product Manager

Sky Lalwani

Job Titles:
  • Senior Product Manager
  • Systems Design Engineer and Project Manager

Stacy Benjamin

Job Titles:
  • Codirector, Segal Design Certificate

Steve Franconeri

Job Titles:
  • Director of the Northwestern Cognitive Science Program / Professor of Psychology, Weinberg College of Arts and Sciences

Susan Goren

Job Titles:
  • Associate Director
  • Associate Director, EDI, MMM, & MPD Programs
  • Associate Director, EDI, MMM, & Mpd2 Programs
  • Associate Director, MMM Program

Suzanne Ginsburg

Job Titles:
  • Member of the Advisory Board
  • Head of Design & Research, Uber Freight

Svetlana Korzeniowski

Job Titles:
  • Admissions Coordinator
  • Member of the Administrative Team

Teaque Lenahan

Job Titles:
  • Adjunct Lecturer

Tony Bynum

Job Titles:
  • Adjunct Lecturer

Tyler Hamilton

Job Titles:
  • Product Manager